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What is Personal Branding?

What is Personal Branding?. An Expression of Professional and Personal Identity Reflects Value and Reputation Denotes Uniqueness Clarifies what you are and what you want to be. Sample Attributes of a Personal Brand (Fill in your own). Leadership Reliability Knowledge

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What is Personal Branding?

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  1. What is Personal Branding? • An Expression of Professional and Personal Identity • Reflects Value and Reputation • Denotes Uniqueness • Clarifies what you are and what you want to be

  2. Sample Attributes of a Personal Brand(Fill in your own) • Leadership • Reliability • Knowledge • Entrepreneurial Outlook • Empathy • Communication Skills • Sales and Marketing Experience • Solutions-Oriented • Process Focus • Planning/Organizational Proficiency • Analytical Ability

  3. Why Is Personal Branding of Value? • Creates differentiation and separation • Implies a sense of purpose • Flexible evolution • Builds confidence • Reflects a consistent theme (narrative) • Attracts attention!

  4. How Is A Personal Brand Developed? • What do you want to achieve? • What constitutes happiness? • Define your identity • Review your accomplishments and future goals • Experiment to test/grow your brand!

  5. When Do You Use Personal Branding? • Improve Communication Skills • Introductions • Presentations • Coworker/Customer Relationships • Content Creation • Articles • Collateral Materials • Career/Work Applications • Create your own Job Description • Resume/LinkedIn profile • Interview Q&A

  6. Personal Branding “Homework” • Dorie Clark’s Reinventing You • McRaven’s Commencement Speech • 10 Life Lessons • Use a Brand Mentor (s) • Relate your general reading to your brand story/identity

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