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Leveraging Video Marketing for Transit Agencies: A Guide to Success

Discover how transit agencies can harness the power of video marketing to educate current and potential riders while building brand awareness. With videos being accessible and cost-effective, learn how to start creating impactful content by defining your target audience, conceptualizing engaging ideas, and utilizing free editing tools. Understand how to measure the success of your videos, and explore next steps to ensure your video marketing aligns with your agency's goals. Find your unique story and promote it effectively to drive engagement and awareness.

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Leveraging Video Marketing for Transit Agencies: A Guide to Success

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Presentation Transcript

  1. Video Killed the Print Ad Lauren B. Parker, Marketing ManagerFebruary 23, 2014

  2. Who is Triangle Transit?

  3. Why Video? Why not! • Ability to educate current and potential riders • Video is everywhere! • Builds brand awareness • Low cost, low barrier of entry

  4. It’s Easy, Baby!

  5. How to Start • Figure out how much you want to invest (time, resources, etc.) • Decide target audience • Come up with an idea • Free tools to edit (YouTube, QuickTime)

  6. Measure Success • What constitutes a win? • What makes a video more than just a transit video?

  7. Next Steps • Decide if video marketing is for your agency – Don’t force it! • Find your story! • Think outside of the box • Promote, Measure, Repeat.

  8. As the Bus Stops

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