Video Killed the Print Ad Lauren B. Parker, Marketing ManagerFebruary 23, 2014
Why Video? Why not! • Ability to educate current and potential riders • Video is everywhere! • Builds brand awareness • Low cost, low barrier of entry
How to Start • Figure out how much you want to invest (time, resources, etc.) • Decide target audience • Come up with an idea • Free tools to edit (YouTube, QuickTime)
Measure Success • What constitutes a win? • What makes a video more than just a transit video?
Next Steps • Decide if video marketing is for your agency – Don’t force it! • Find your story! • Think outside of the box • Promote, Measure, Repeat.