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Team Members

Team Members. Karyn Dilone Carmen Marin Jessica Toporoski Crystal Allard. Kellogg's - General Mills in food fight . vs. 28 million boxes recalled. Stocks dropped dramatically on June 25 due to a massive recall of 3 of Kellogg’s best selling cereal.

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Team Members

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  1. Team Members • KarynDilone • Carmen Marin • Jessica Toporoski • Crystal Allard

  2. Kellogg's - General Mills in food fight vs.

  3. 28 million boxes recalled Stocks dropped dramatically on June 25 due to a massive recall of 3 of Kellogg’s best selling cereal.

  4. Kellogg Company President and CEO, David Mackay, commented, “2010 has clearly been a challenging year, and we are disappointed with our third quarter performance.” In a press release on October 21, 2010, they announced a 4% decrease in their 2010 financial forecast: • Weak performance • Intense competition • Lingering effects of cereal recall

  5. 2 year Common Stock Comparison

  6. Balance Sheets

  7. Liquidity Ratios

  8. Profitability Ratios

  9. Solvency Ratios

  10. Wkkellog

  11. Cereal is a $7.5 billion business. Each morning, millions of Americans consume a product from one or both companies. • “…these two giants each have just over 32 percent of the market.” • “Though they still dominate the $7.5 billion U.S. breakfast cereal market, Kellogg’s and General Mills have moved into other food categories.” By: Tom Costello

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