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Media Unit English 1202

Media Unit English 1202. What exactly is MEDIA? Media – forms of public communication that are designed to reach large numbers of people. Examples: newspaper, radio, tv etc . Important Media Terms .

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Media Unit English 1202

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  1. Media Unit English 1202

  2. What exactly is MEDIA? Media – forms of public communication that are designed to reach large numbers of people. Examples: newspaper, radio, tv etc

  3. Important Media Terms • Advertisement – persuading people to buy a product. Uses your desires, emotions and biases to change the way you think. How are they trying to Persuade you in this Ad?

  4. 2. Caption – a title or explanation of a picture. 3. Commercial – type of advertisement http://www.youtube.com/watch?v=ttW8FmFS4Vg&feature=endscreen&NR=1&safety_mode=true&persist_safety_mode=1&safe=active

  5. 4. Demographic – the group of people to whom a message is directed. What is the demographic for the following pictures?

  6. 5. Endorsement – a testimonial strategy, where a famous person supports a product

  7. Watch this!! • http://www.youtube.com/watch?v=Ke07IMQu8aI&safety_mode=true&persist_safety_mode=1&safe=active

  8. 9. Logo – a symbol used to advertise an organization, event or product.

  9. 10. Target audience – consumer group most likely to buy a product.

  10. REMEMBER! • When answering questions on advertisements, think MAP M – what is the message being conveyed in the ad? A – who is the intended audience? P – what is the purpose?

  11. Class Work • What is the MAP of the following advertisements? a. B.

  12. c.

  13. Class Assignment Using a chart, list the message, audience and one strategy used in the following advertisements.

  14. http://www.youtube.com/watch?v=LsJiGF_Groo • http://www.youtube.com/watch?v=nivGKo2Q32c • http://www.youtube.com/watch?v=7p5fhPkdJZM&feature=fvwrel&safety_mode=true&persist_safety_mode=1&safe=active

  15. Your Turn! * With a partner find 4 online ads for products and fill in the same chart. * Put the ads/MAP in a slide show presentation and present your findings.

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