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Opportunities for cross-border publishing: Eastern & Central Europe

Opportunities for cross-border publishing: Eastern & Central Europe. Andreas Wiele Member of the Board, President Magazines and International Axel Springer AG, Germany. 18 countries more than 300 million people more than 25 languages Today`s focus on 4 markets: Hungary, Poland,

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Opportunities for cross-border publishing: Eastern & Central Europe

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  1. Opportunities for cross-border publishing: Eastern & Central Europe Andreas Wiele Member of the Board, President Magazines and International Axel Springer AG, Germany

  2. 18 countries more than 300 million people more than 25 languages Today`s focus on 4 markets: Hungary, Poland, Czech Republic and Russia Eastern & Central Europe

  3. Newsstands, newsstands, newsstands: Can you tell them apart?

  4. Total advertising expenditure (in m €) 319% growth in 7 years France 2001: 9 620 Source: FIPP handbook 2002/2003

  5. Magazine adspend 2001 (in m €) But total magazine spendings of all markets combined are only 26% of France alone France: 3 243 (34%) 13%* 15% 13% 23% * Share of magazines Source: FIPP handbook 2002/2003

  6. Hungary Poland Czech Republic Russia Story 380 Tele Tydzien 1 429 Vlasta 225 7-Dney 865 Nok Lapja 308 Zycie na goraco 671 Rhythmus Zivota 224 Liza 580 Tvr-Hét 292 Dobre Rady 537 Tydenik Televize 200 Readers Digest 450 Szines RTV 290 Przyjaciolka 527 Kvety 186 Czas dla was 420 Kiskegyed 223 Claudia 510 Chvilka pro tebe 185 Vot Tak 400 Top 5 circulation 2002/2003 Women`s and TV-listings magazines are pan-European bestsellers 8 women`s magazines 6 TV-listings magazines 2 people magazines 2 gossip magazines and 2 general interest magazines Source: publisher`s statement, without supplements

  7. György Szabo, Chief Executive Officer, Sanoma Budapest Publishing House Ltd., Hungary Zbigniew Napierala, General Director, Edipresse Poland S.A., Poland Tomas Böhm, General Manager, Ringier CR a.s., Czech Republic Victor Shkulev, Chairman of the Board, Hachette Filipacchi Shkulev, Russia Panelists

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