1 / 15

RSM Marketing – The 21 st Century Revenue Solution For Radio

RSM Marketing – The 21 st Century Revenue Solution For Radio. Presented to Dave Shakes Results Radio By Carmelo Ferreri. Vision Statement. To create new high-yield revenue streams that require no financial investment by our clients, no man hours, is turnkey, and sustainable long term.

nancymoseley
Télécharger la présentation

RSM Marketing – The 21 st Century Revenue Solution For Radio

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. RSM Marketing – The 21st Century Revenue Solution For Radio Presented to Dave Shakes Results Radio By Carmelo Ferreri

  2. Vision Statement To create new high-yield revenue streams that require no financial investment by our clients, no man hours, is turnkey, and sustainable long term

  3. Objective Establish a clear understanding of the real-world execution of our Vision Statement

  4. Today’s Radio Environment Revenue down…s-l-o-w growth Number of advertisers down $$ spent/advertiser down Commercials/hour @ maximum

  5. Options Add more units Increase your rates Create new revenue streams now

  6. Actions Recognize all opportunities, KISS, Execute immediately

  7. Let’s Talk RSM Marketing - The 21st Century Revenue Solution For Radio Opportunity/need – Simple – Executable today The PROVEN model for RSM success exists NTR/Alternative Revenue Annual Concerts Beer Festivals Halloween Party

  8. RSM Uses The Existing Model Without Any Of The Downside Unsold inventory Promos Live endorsements On-site giveaways Social Media Websites Digital Assets (text/e-blast, etc.)

  9. Why Has Radio created Their Own NTR Products? Greater upside to marketing your own product Downside Complexity Hard costs Payroll hours Entire staff distracted

  10. Unlimited potential All stations participate Not negotiated Turnkey Pure profit Limits profitability Format and ratings Price sensitive Client demands Not net revenue RSM Marketing vs. Taking A Buy

  11. Where’s The RSM Beef? • # 2 commodity on the planet • 56% of all consumers use product daily • $48mm annual market in Chico/Redding • Bagged coffee - grocery chains 50% of net sales

  12. Why Coffee? • $48mm annual sales in your market • Translates across all formats/demos • Easily endorsed • Readily available to the consumer • Family staple

  13. What We Do • Take all financial risk • Pay endorsement fees • Provide all marketing materials • Sampling at remotes • All supply and retailer interaction • Complete financial transparency • We write you a monthly check for 50% of net sales

  14. RSM Marketing - Recap New high-yield revenue stream, no investment, no man hours, turnkey, proven model, sustainable Far greater upside to selling your own product Unlike a PI revenue is not tied to marketing No $ - no work, 50% net sales, check monthly

  15. $$$$$ • 56% of population – 246,400 • Average spent/week $3.81 • Weekly sales $938,784 • Annual sales $48,816,768 • Early goal 3% $1,464,503 • Net after expenses $439,350

More Related