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Advertisement Deconstruction

The Allure´ Exetis Series advertisement showcases the power and allure of the car through a striking black and white color scheme. The red logo and white words pop against the background, emphasizing the message that Allure´ is superior to Ferrari and other luxury cars. The clever use of language and metaphors, like "gears of life," adds creativity and emotional connection. With targeted "car words" and a captivating slogan, Allure´ promises to redefine luxury car experience.

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Advertisement Deconstruction

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Presentation Transcript

  1. Advertisement Deconstruction By Kohei Joshi

  2. Color Scheme • Simple black & white colors used • The white sillhoute of the car contrasts the black background • Red logo and white words stands out • The two sentences are colored for emphasis

  3. Slogan • Hints that Allure is better than Ferrari • Short and memorable • Juxtaposition of words (can’t and will) • Only text on the bottom half of poster • Font is standard as if it’s nothing special

  4. Text • Introduces some key features • Diction (powerful, beautiful, tame, nature, etc.) - Emotional attatchment • Metaphor (gears of life) adds creativity and lasting impression • Assuming target audience is motorhead, “car words” are included

  5. Company/Model Name Allure´ • Variant of “Allure” - being powerfully and mysteriously attractive or fascinating Exetis series • Variant of “executive” - having the power to put actions into effect • “Series” adds a sense of being part of executive group for pizzazz

  6. Allure´ • What a Ferrari can’t, Allure´ can • What Porshe wouldn’t, Allure´ would • What lamborghini doesn’t, Allure´ does • The world said never, but Allure´ says Always

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