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Survey Says…?

Survey Says…?. Jessica Friedman Director of Marketing and Communications National Contract Management Association Angela Deren President-Elect Pentagon Chapter. What is a survey?. A form of market research Help identify opinions or perceptions in your audience

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Survey Says…?

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  1. Survey Says…? Jessica Friedman Director of Marketing and Communications National Contract Management Association Angela Deren President-Elect Pentagon Chapter

  2. What is a survey? • A form of market research • Help identify opinions or perceptions in your audience • Help you learn more about a topic • Great way to solicit specific key information from a target audience • Way to measure customer satisfaction • Tool to gauge interest in a new product or service • Collect demographic information for planning purposes

  3. What makes a survey successful? • Define the purpose and scope • Quick - can be completed in less than 5 minutes • Logical sequence – broad questions to more specific • Most important questions in the beginning • Keep it simple – yes/no or multiple choice • Test survey on a focus group before general issue • Avoid weekends • Send a reminder • Let survey takers know how you will use the results

  4. Types of Surveys and Market Research Paper Survey at Event 1 Question per Month in Chapter Newsletter Suggestion Box Open Forum Focus Groups

  5. Paper Survey at Event • Develop rating questions with 5-point scale answers • Excellent, Good, Average, Fair, Poor • Very Satisfied, Satisfied, Neutral, Dissatisfied, Very Dissatisfied • Add open-ended questions to allow explanation • Add comment questions • Add demographics questions at the end of the survey to assist in analyzing results by respondent segments • Geography, Type of Business, Position Title, Function/Role-responsibilities, Sex, Age Range, Highest Education Level • Use results to improve or change next event

  6. 1 Question per Month in Chapter Newsletter • Example Questions: • Which meeting format do you prefer? a. breakfast b. lunch c. dinner d. No food • Of the following topics, which would you prefer to learn about? a. Price Analysis b. Using GSA e-Buy c. Service Contract Act • Do you have a location recommendation for a chapter meeting? • Will you be attending the Fall Leadership Summit? Yes/No • Would you be interested in participating in a CFCM Study Group? Yes/No

  7. Suggestion Box Mention at the beginning of the meeting and again at the closing Give audience ideas of what suggestions you’re looking for (like they’re answering a question) Provide slips of paper and pens at tables Set box in location near the exit Mention ideas you use in the newsletter Offer thank you gift or recognition certificate for a great idea

  8. Open Forum Advertise in newsletter and at previous meeting Provide sample discussion topics ahead of time, but welcome any topics Invite non-chapter members Make the audience feel comfortable Set up room in a horseshoe configuration or a circle of chairs Write an article in the subsequent newsletter to summarize the discussion

  9. Focus Groups • Open discussion amongst 10 – 15 people • Centered around a topic/objective • Help identify opinions or perceptions among audience • Start planning early (set up a timeline) • Include a moderator, note-taker, and Subject Matter Expert who do not participate in the conversation • Summarize or create a report of findings to disseminate • Samples used in NCMA: • New Professionals, Small Business, Communities, CMBOK

  10. Best Practices

  11. Survey Tools Google Docs https://www.surveymonkey.com http://kwiksurveys.com/ http://www.vovici.com http://www.survs.com/ http://www.zoomerang.com http://freeonlinesurveys.com http://www.esurveyspro.com/free-online-survey.aspx

  12. Questions? • Jessica • 571-382-1126 • Angie  • 504-920-5242

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