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AGCA Pride Campaign Catherine B. Demesa , CF and Orlando C. Arciaga , Supervisor

AGCA Pride Campaign Catherine B. Demesa , CF and Orlando C. Arciaga , Supervisor Improved MPA Governance through community ownership and Pride. SOCIAL MARKETING CAMPAIGN. As a result of the Threat Ranking…. The Social Marketing Strategy. SOCIAL MARKETING CAMPAIGN. Brand and message.

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AGCA Pride Campaign Catherine B. Demesa , CF and Orlando C. Arciaga , Supervisor

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  1. AGCA Pride CampaignCatherine B. Demesa, CF and Orlando C. Arciaga, Supervisor Improved MPA Governance through community ownership and Pride SOCIAL MARKETING CAMPAIGN

  2. As a result of the Threat Ranking… The Social Marketing Strategy SOCIAL MARKETING CAMPAIGN

  3. Brand and message OUR NTZ IS A SACRED GROUND FOR US AND IT IS OUR SPIRITUAL AND MORAL DUTY TO PROTECT IT FROM INTRUDERS. I am capable of providing for the needs of my family because I protect our NTZ. I feel I am responsible community member for I report Intrusions in the NTZ. Yamangdagat Buhayngmandaragat SOCIAL MARKETING CAMPAIGN

  4. Top 5 SM activities • Print Media • Billboard and posters with calendar showing high and low tides • Community outreach • reef peek through snorkel and microscope • Mascot/Flagship species visits schools, church, municipal hall and plazas, websites • Mass media • Radio plugs and press releases • Local cable channel • Lots of IC Social marketing activities SOCIAL MARKETING CAMPAIGN

  5. Top 3 BR activities • Construction and blessing of guardhouse and buoys • Management Plan adoption thru ordinance • Strengthen reporting system • Local Curriculum Development for boundary partners (mentoring and coaching) Supporting activities SOCIAL MARKETING CAMPAIGN

  6. Promoting Values Pride Ownership Peace Unity Partnership Vision for the future SOCIAL MARKETING CAMPAIGN

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