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Welcome to Show Me Rotary!

Welcome to Show Me Rotary!. Public Image and Community Awareness. RI Strategic Plan: Priorities. Support and Strengthen Clubs Focus and Increase Humanitarian Service ► Enhance Public Image and Awareness Unify image and brand awareness Publicize action-oriented service

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Welcome to Show Me Rotary!

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Presentation Transcript

  1. Welcome to Show Me Rotary! Public Image and Community Awareness Presidents-elect Training Seminar | 1 Show Me Rotary March 22-23 ,2013

  2. RI Strategic Plan: Priorities Support and Strengthen Clubs Focus and Increase Humanitarian Service ►Enhance Public Image and Awareness • Unify image and brand awareness • Publicize action-oriented service • Promote core values • Emphasize vocational service • Encourage clubs to promote their networking opportunities and signature activities Presidents-elect Training Seminar | 2 Show Me Rotary March 22-23, 2013

  3. Session Objectives Discuss ideas for: • Creating awareness for Rotary and your club in your community • Promoting a positive public image of your club through service and signature activities • Identifying Rotary resources to help your club’s public image efforts Presidents-elect Training Seminar | 3 Show Me Rotary March 22-23, 2013

  4. Discussion What is your club known for in your community? What does your club want to be known for in your community? • How are you communicating that message -to your community? -to your club members? Presidents-elect Training Seminar | 4 Show Me Rotary March 22-23, 2013

  5. Discussion At your table,discuss: • What is Rotary known for? You have 2 minutes for discussion You’re Welcome http://www.youtube.com/watch?v=79lbTWmXsXY Presidents-elect Training Seminar | 5 Show Me Rotary March 22-23, 2013

  6. What your club is known for is Your Public Image “Be known for what you achieve, and not for what you hope to do.” -Mike Winer, The Collaboration Handbook What can increased community awareness of what you achieve do for your club? Presidents-elect Training Seminar | 6 Show Me Rotary March 22-23, 2013

  7. Your Club’s Public Image • What results do you achieve? • What is the impact of your achievements in your community? • Do you want to change your club’s Public Image? Presidents-elect Training Seminar | 7 District XXXX

  8. Your Role as President • Appoint a Public Relations Chair and Committee • Serve as or appoint a club spokesperson • Be a role model for club members and your community What else is part of your leadership role in creating a positive public image? Presidents-elect Training Seminar | 8 Show Me Rotary March 22-23, 2013

  9. Creating Community Awareness • A results-based Message • An example of Impact/Results (a Story that emotionally engages) • Relevant Information • Action (a small step each person can take to participate) • Media/Channel (the ways you can reach your community) Presidents-elect Training Seminar | 9 Show Me Rotary March 22-23, 2013

  10. Creating Community Awareness • Brainstorm an idea for a club activity or project that can have an impact on your community • Take a few minutes to brainstorm by yourself • Use the worksheet provided You have 5 minutes for your individual brainstorming Questions? Ask a facilitator for clarification Presidents-elect Training Seminar | 10 Show Me Rotary March 22-23, 2013

  11. Creating Community Awareness • Work with the club leader(s) sitting next to you • Share your idea(s) in 5 minutes • Then switch and hear your partner’s idea(s) in 5 minutes Please remember: You have 5 minutes each to share your ideas Presidents-elect Training Seminar | 11 Show Me Rotary March 22-23, 2013

  12. Ideas Recap What are one or two ideas you heard that your club can use for: • Projects? • 140-character Tweets, Facebook or Linkedin posts? • Connecting with civic or social groups? • Media/Channels – new ways to get the word out in your community? Presidents-elect Training Seminar | 12 Show Me Rotary March 22-23, 2013

  13. Resources Presidents-elect Training Seminar | 13 Show Me Rotary March 22-23, 2013

  14. Rotary Public Image Resources Today’s materials and links to these resources are on the Show Me website: www.showmerotary.org • **Rotary YouTube Channel: Welcome to the World of Public Image http://www.youtube.com/watch?v=nNszQFnQZtI&list=UU-0erRNbG4J7gCSg0XVHSSQ&index=33 • PR section of the RI website www.Rotary.org/Members/runningaclub/informingthecommunity • Effective Public Relations: A Guide for Rotary Clubs (257-EN) • Rotary Fact Pack (See the link above) • Rotary PR Tips E-newsletter (See the link above) • Club President’s Manual, pages 99-108 • **Humanity in Motion V CD (free at checkout on www.shop.rotary.org) Presidents-elect Training Seminar | 14 Show Me Rotary March 22-23, 2013

  15. Activities to Schedule Before July 1 • Appoint a PR Chair and Committee • Choose a club spokesperson • Explore new media/channels in your community • Schedule a brainstorming session to share ideas from this session What other activities do you plan to schedule before July 1? Presidents-elect Training Seminar | 15 Show Me Rotary March 22-23, 2013

  16. Session Objectives Discuss ideas for: • Creating awareness for Rotary and your club in your community • Promoting a positive public image of your club through service and signature activities • Identifying Rotary resources to help your club’s public image efforts Presidents-elect Training Seminar | 16 Show Me Rotary March 22-23, 2013

  17. Thank you! Next Session: See your Program for your next session and room location Presidents-elect Training Seminar | 17 Show Me Rotary March 22-23 , 2013

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