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Who Are We?. A Profitable Company With A Mission For Good Founded By Jesse Lear & Travis Smith In 2010 Nearly 30 Properties Now Served – Waiting List Goal: To Make Door-To-Door Recycling Programs The Norm In The Apartment Industry. How It Works. Proven Education Processes/Materials
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Who Are We? • A Profitable Company With A Mission For Good • Founded By Jesse Lear & Travis Smith In 2010 • Nearly 30 Properties Now Served – Waiting List • Goal: To Make Door-To-Door Recycling Programs The Norm In The Apartment Industry
How It Works • Proven Education Processes/Materials • Customized For Each Community • Professional Team With Lights, Vests, ID’s, etc. • Service to Apartments and Condos • Current focus on “garden style” apartments (programs customizable for interior hallways) • Residents set recyclables outside of door • Recyclables picked-up in evening
How It Works (cont.) • Door-To-Door Recycling Pickups at Apartments • Agreements With Management Companies • Management Company Pays for Service • Appeals to Management Companies More as an Amenity for Residents rather than for Potential Cost Savings (or environmental benefit) • Cost Savings Are Possible (fewer pulls of trash containers), but Primary Motivations Are To Increase Retention, Inspire Word-of-Mouth, And Attract Quality Prospective Residents
How People Are Responding • 20%+ participation within 30 days (and growing constantly after that) • Initial Objections Are Being Solved (“My residents won’t participate” or “My residents won’t follow the rules”) • Consistent Participation • How Doorstep Recycling Programs Affect The Management Of The Apartment Community
Why It Works: A Marketing Tool For Management “I am proud to be able to tell my friends that my apartment complex provides a free recycling program, and all my friends who live in other apartment complexes wish that they had the program at their complexes as well. It is what makes me want to stay here.” –Apartment Resident
Why It Works: So Simple That Even Kids Can Do It “We were very excited when we found out about the program, and have participated each week. We have gotten our kids involved and they look forward to setting the bag out and watching it disappear on Monday morning.” – Apartment Resident
Why It Works: Reduces Need To Change Behavior “I love the V.I.P. Recycling Program and thank you for offering this much-needed program. You make it so easy that no one should have an excuse for not doing it.” –Apartment Resident
Why It Works:Noticeable On-Site Waste Diversion “Prior to this program, we would throw away no less than 2 bags of trash per week. Now we are down to less than 1.” –Apartment Resident
Why It Works:Element Of Fun And Excitement “It is so nice to just leave your recycling out by your door on Sunday nights. It has definitely gotten us into the “recycling mode!” –Apartment Resident
Why It Works:Reaches And Inspires Newbies “I had never recycled before, but had always wanted to do so. I hate to say it, but it was just never convenient. This program allows me to do something good for the environment that is hassle-free.” –Apartment Resident
Our Ideas For Change • The Rider, The Elephant, and The Path (Switch: Best Book On Inspiring Change) • Two Must-Have Pieces Of The Puzzle: • A “Foot-In-The-Door” Strategy • A Simple, Effective Education Process
How V.I.P. Recycling Can Help • Brainstorming & Sharing Creative Ideas • Sharing Proven Educational Processes • Designing Custom Educational Materials • Partnering With Your District To Give Management Companies An Incentive
Our Contact Information Jesse Lear or Travis Smith (Co-Owners) Phone: 614-383-8398 Email: questions@vipwaste.com We Want To Be A Valuable Resource To You…Call Us If There’s Any Way We Can Help!
