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The Internet has revolutionized business models, making them more dynamic than ever. This transformation heralds four key business models for the new generation that capitalizes on technological advancements. From monetizing the digital, social, mobile, and video markets to redefining demographic metrics, businesses must be agile and innovative. The challenge is to harness creativity and collaboration while embracing the content revolution. Companies that empower stability through adaptable strategies will thrive in this rapidly evolving landscape.
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Next Generation of Business Models The Internet is more than an invention or innovation. It is a transformational catalyst differentiating 21st Century business models from all earlier business models.
Four Business Models for the New Generation • Technological Overload
Four Business Models for the New Generation • Technological Overload • Monetize the digital social, mobile, video and commerce marketplace.
Four Business Models for the New Generation Digital/Online Originated Advertising 201220152020 Social $3.3 $8.4 $24.5 Mobile $2.3 $8.8 $23.2 Video $1.8 $4.8 $18.3 Total Digital Video (Digital-Originated + Legacy) $4.0 $10.4 $28.0
Four Business Models for the New Generation • Technological Overload • Monetize the digital social, mobile and commerce marketplace • Redefine demographic targets and metrics.
Four Business Models for the New Generation • Technological Overload • Monetize the digital social, mobile and commerce marketplace • Redefine demographic targets and metrics • Have Your Earned Weapons Ready for the Content Revolution
Four Business Models for the New Generation • Redefine demographic targets and metrics • Monetize the digital social, mobile and commerce marketplace • Technological Overload • Have Your Earned Weapons Ready for the Content Revolution
Fundamentals for the Future • Technology Advances Accelerate • Legacy Relationships/Models/Silos are Collapsing • Success Powered by Ideas, Creativity and the Ability to Collaborate, Curate, Communicate. • Branding, Marketing, Advertising Must be Social, Interactive, Visual and Viral • It’s About Empowering Stability, Not Embracing Change
Oh Wow! Oh Wow! Oh Wow!
@JackMyersCom jm@JackMyers.com