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Benchmarking

Benchmarking. Benchmarking. 1. Select Target Population  Random Sample  Representative for Target Market 2. Find Criteria Important for Purchase  Critical Factors of Success  Factor Analysis 3. Compare Critical Factors of Success with Strongest Competitor. Benchmarking

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Benchmarking

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  1. Benchmarking

  2. Benchmarking 1. Select Target Population  Random Sample  Representative for Target Market 2. Find Criteria Important for Purchase  Critical Factors of Success  Factor Analysis 3. Compare Critical Factors of Success with Strongest Competitor

  3. Benchmarking BMW versus Mercedes USA B = BMW M = Mercedes = B higher Satisfaction = M higher Satisfaction Price B M Quality M B Performance B M Maintenance M B Service B M Style B M Image B M Satisfied unsatisfied

  4. Benchmarking BMW versus Mercedes USA five years later B = BMW M = Mercedes = B higher Satisfaction = M higher Satisfaction Price M B Quality M B Technical Performance B M Maintenance M B Service M B Style B M Image B M Satisfied unsatisfied

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