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The Glove

The Glove. By Emily Schreck. Named due to unique fit of the shoe that enhances performance and adapts to your stride. Marketing Research. Who will by product? What makes these good running shoes? Who indorses the product? Where can you buy the product? How much does the shoes cost?

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The Glove

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  1. The Glove By Emily Schreck Named due to unique fit of the shoe that enhances performance and adapts to your stride.

  2. Marketing Research • Who will by product? • What makes these good running shoes? • Who indorses the product? • Where can you buy the product? • How much does the shoes cost? • What are the ancillary products? • Where will the shoe be marketed?

  3. Target Market • Age- 12-40 • Income- Middle/Upper Class • Gender- Female • Geography- United States, Europe, Asia • Race- Mainly White • It’s soft yet durable cables that wrap the midfoot and arch from underneath the foot for a glove-like, supportive fit that adapts to your stride. The flex groove outsole—made up of deep cuts along the length and width of the midsole—enhances natural range of motion, encourages a smooth, efficient stride and helps maintain stability. • Product indorsed by Maria Sharapova- http://www.businessinsider.com/the-most-popular-female-athletes-on-the-internet-in-2012-2012-11?op=1 • Product can be bought at any Nike stores and most sporting goods and shoe stores such as Sports Authority, Dicks Sporting Goods, and Foot Locker. • Price- $135 by with every shoe $10 goes to Breast Cancer. • Back pack (also made by Maria Sharapova), Nike elite socks, and jacket. • Shoe will be marketed online, through Nike ads, and on ESPN.

  4. The product$135$10 to breast cancer with every pair sold.Coupons will be available through Nike catalogs.

  5. Competitors Adidas Supernova Glide 5 $115.00 Nike Flyknit Lunar $159.99

  6. Packaging • Black Shoe Box • Pink Nike Swoosh on top • Maria Sharapovapicture on one side • Breast Caner ribbon on the other side.

  7. Placement • It will be placed at Nike Town and Dicks Sporting Goods. Both stores are higher end athletic stores where well know celebrities put their shoes so they will make money. People who go in the stores will be willing to pay the price of the shoes though they are not cheap. They will also be at Women Foot Locker because Maria is a good inspiring female athlete and many women will want to support her. Also can be bought on the internet through the stores website. They will be the same price but shipped through UPS.

  8. Promotion • ESPN during mainly tennis matches Maria’s clothing and shoes are well advertised not only by commercials but by her wearing them before and after the match. • Catalogs for all the stores the shoe is in because women tend to read them more. • Billboards in cities and mall areas. • Maria will also promote them via social media such as twitter and facebook by posting pictures of the shoe and her wearing the shoe.

  9. Promotion • Maria also does free give aways of the shoes throughout her tournaments. After her matches she stays after and autographs and gives a few pairs away.

  10. Ancillary products Jacket- $60 Backpack- $75 Socks (support breast cancer also)- $12 Dress- $80

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