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This chapter provides an in-depth overview of essential operating plans and resources for businesses in the baking industry. It covers government and nonprofit resources, business planning, and key industry insights, including the role of various associations and distributors. Readers will gain knowledge about effective marketing strategies, trade shows, and the importance of building relationships within the industry. This resource is invaluable for bakers looking to navigate the complexities of their market and develop a successful financial plan.
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Chapter Three Operating Plans and Resources
Chapter Overview • Introduction • Government and Nonprofit Resources • Business Plans • The Baking Industry • Industry Marketing Groups (Boards and Associations) • Distributors • Trade Shows • Trade Magazines
Introduction • General business • Baking • Management • Venn diagram – relationships
Government and Nonprofit Resources • The Service Corps of Retired Executives (SCORE) • Small Business Development Centers (SBDC) • Small Business Administration (SBA)
Business Plans • Found on Internet • SBA Guidelines • Concept • How your concept fits into the marketplace • The financial plans that show you will be successful
The Baking Industry • Organizations • AIB Baking Science and Technology Course • Retail Bakers of America (RBA)
Industry Marketing Groups (Boards and Associations) • Marketing boards • Industry suppliers • Four types of sales reps • Brokers • Sales reps • Manufactures’ representatives • Technical sales reps
Distributors • Break bulk • Good working relationship • Drop size • Delivery logistics • Payment terms
Trade Shows • Conventions • Association meetings • Warehouse shows
Trade Magazines • Bake • Canadian Baker’s Journal • Other