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The state of corporate Citizenship

The state of corporate Citizenship

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The state of corporate Citizenship

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  1. The Hitachi Foundation Mark Popovich March 25, 2010 The state of corporate Citizenship Weathering the Storm

  2. About The Hitachi Foundation • Established in 1985 by Hitachi, Ltd. • Mission: To forge an authentic integration of business actions and societal well-being in North America • Means: Discover and expand business practices that measurably improve people’s lives and enhance business value The Hitachi Foundation

  3. The State of Corporate Citizenship Surveys 2009 2007 2005 2003 The Hitachi Foundation

  4. Why The State of Corporate Citizenship Surveys? • Business plays a critical role in addressing the issues of concern to The Hitachi Foundation • We want better data to support this claim • Social sustainability is not a current focus and the CC field misses small and mid-sized firms • We think these are mistakes • Social Sustainability is defined narrowly • We think it needs expanding The Hitachi Foundation

  5. About the Survey • Survey conducted every two years with the Boston College Center for Corporate Citizenship and Globe Scan • Tracking how corporate citizenship attitudes and practices are changing over time • July 2009 – Unique opportunity to track the recession’s impact • Includes 756 small, medium, and large firms • The Hitachi Foundation’s interest is in company practices related to low income people and communities The Hitachi Foundation

  6. Who Responded? The Hitachi Foundation

  7. Who Responded? Selling to

  8. Who Responded? The Hitachi Foundation

  9. Recession Impacts • Layoffs 27% of companies increased/greatly increased layoffs The Hitachi Foundation

  10. Recession Impacts 36% Sharp Decline 49% Stable 15% Significant Increases

  11. Corporate Citizenship Strong • 54% of respondents see corporate citizenship as even more important in a recession • Actions make the case! The Hitachi Foundation

  12. Attitudes Q: How Important is each of the following for your company role in society? Ethical Valuing Accurate Maximize Marketing Practices Employees Finances Profits Products/Services The Hitachi Foundation

  13. Attitudes Q: How much do you agree or disagree with the following: The Hitachi Foundation

  14. Practice: Sustainable Products and Services The Hitachi Foundation

  15. Practice: Low Wealth Communities Q: To what extent is your company involved in… The Hitachi Foundation

  16. Lower-wage workers are an integral part of the business model for more than half of all businesses 36% 16% 52%

  17. Practice: Skill Development To what extent does your company supports the skill development, education, and career advancement of employees earning less than $40,000 annually The Hitachi Foundation

  18. Practice: Community Support The Hitachi Foundation

  19. Practice: Community Support How important is improving conditions In your community to your company’s role in society?

  20. Top Areas of Community Support 40% 30% 20% 10%

  21. Corporate Foundation Giving Source: Key Facts on Corporate Foundations, Foundation Center, May 2009 The Hitachi Foundation

  22. Corporate Foundation Giving Source: Key Facts on Corporate Foundations, Foundation Center, May 2009 2,500 Corporate Foundations Gave $4.4B Accounting For 10% of All Foundation Giving The Hitachi Foundation