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CDC’s Plans for Hepatitis Testing Day 2012

The CDC is launching a national education campaign, "Know More Hepatitis," to promote awareness and testing for viral hepatitis. Major activities include the first National Hepatitis Testing Day on May 19, 2012, along with Hepatitis Awareness Month initiatives. The campaign features resources like an online hepatitis risk assessment tool, educational materials, and promotional activities through social media and various partnerships. The goal is to increase awareness, encourage testing, and enhance discussions between patients and healthcare providers about hepatitis risks.

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CDC’s Plans for Hepatitis Testing Day 2012

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  1. CDC’s Plans for Hepatitis Testing Day 2012 Amanda Lewis, MPH, CHESEducation and Training TeamDivision of Viral Hepatitis, CDCMarch 29, 2012

  2. CDC Major Activities • Know More Hepatitis – National Education Campaign for Hepatitis C (in HHS clearance) • Hepatitis Awareness Month Activities • National Hepatitis Testing Day – May 19th • Testing Day Event Page • Online Hepatitis Risk Assessment • Partner Resource Center

  3. Know More Hepatitis • Launched in May 2012, Hepatitis Awareness Month • Will promote first ever national Hepatitis Testing Day on May 19th

  4. Hepatitis Awareness Month • Builds upon last year’s activities • Will feature • Hepatitis Testing Day • Hepatitis Risk Assessment

  5. 2011 Hepatitis Awareness Month

  6. Social and New Media • Buttons, badges, and banner ads • E-cards • CDC Facebook • GovDelivery messages • Blog posts • Office of Minority Health • OASH (AIDS.gov ) • Twitter - @cdchep • Twitterviews & chats • Quiz widgets

  7. Hepatitis Testing Day • HHS Plan declared May 19th as national Hepatitis Testing Day • Promoting testing for viral hepatitis • Hepatitis B • Hepatitis C • CDC’s response: • An online Hepatitis Risk Assessment

  8. Testing Day Event Webpage • Hosted on www.cdcnpin.org • Modeled after HIV Testing Day resources • Page scheduled to go live early April • Partners will be asked to submit events • Look for an email asking for submissions

  9. DRAFT

  10. Hepatitis Risk Assessment Purpose: Easy to use, online tool designed to assess a person’s risk for viral hepatitis Topic Areas: Hepatitis A, B and/or C Application: Used in privacy of person’s home or at a doctor’s office Action: Use a tailored print out of CDC recommendations to foster dialogue with provider about hepatitis testing and/or vaccination

  11. Promotional Materials Potential Printed Poster Buttons and badges for consideration on your websites

  12. Partner Resource Center • Site where partners can access materials and resources promoting • General hepatitis education (providers & consumers) • Know More Hepatitis • Hepatitis Awareness Month • Hepatitis Testing Day • Hepatitis Risk Assessment • Resources and materials will include: • Print materials (posters and fact sheets) • Digital tools (PSAs, videos, buttons/badges, widgits) • Social media resources • Policy related backgrounders

  13. Resources • Division of Viral Hepatitis website www.cdc.gov/hepatitis • Campaign page www.cdc.gov/KnowMoreHepatitis • Testing Day page www.cdc.gov/hepatitis/hepatitistestingday.htm • Links coming soon: • Hepatitis Risk Assessment • Partner Resource Center

  14. Thank You!

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