Managing Enrollment

Managing Enrollment Sharon Alston Vice Provost Undergraduate Enrollment

2011Campus Plan Enrollment Projections

Office of EnrollmentMission Statement To recruit, admit, and support best fit undergraduate students for American University.

Enrollment Management • Occurs within a context • Is influenced by factors which are both internal and external to the university • Includes factors which are within and beyond an institution’s control

Context What are the factors which influence enrollment?

Context College admission trends Demographics Other factors

Enrollment at AU Given the admissions landscape and national demographic trends, what does the future look like at AU?

Fall 2012 Enrollment Preview • A few more undergraduates • Typical presidential election year enrollments for Washington Semester • Steady graduate and law enrollments

Enrollment at AU No plans to increase undergraduate enrollment. The Office of Enrollment will continue to: • Focus on identifying appropriate strategies to recruit and attract “best fit” students to AU • Refine its enrollment models to yield enrollment targets

Enrollment at AU A few final thoughts: • Enrollment management is both art and science • There are no “widgets”

Managing Enrollment