Social Networking Gets Social With the Paul Clarke Nonprofit Resource Center
What is Web 2.0? • Tools • Social Movement • Thoughts?
Web 2.0 is FREE! • Think: Free as, in Kittens! Concept from Meredith Farkas at ALA Chicago’s Life After 2.0 Panel Image from http://www.flickr.com/photos/elnegro/185169520/
Questions to Ask First* • Who is responsible? • Where is our audience? • What is our purpose? • How much time do we have? • How do we know what works? *adopted from Life After Library 2.0, an American Library Association Panel, Chicago, July 2009, including http://www.slideshare.net/librarianmer/life-after-20 and http://www.slideshare.net/hblowers/life-after-20-1692911
Keep Asking • How does our Social Media work meet our mission? • What needs are we meeting? • What is working? What should we stop doing?
Consider: Who is responsible? • Make social media part of everyone’s job • Your “Techie” Person? • What happens when they leave? Or take vacation? Get angry?
Consider: Where is our audience? • Who is our audience? http://www.emarketer.com/Article.aspx?R=1007202
How much time do we have? • Devote staff time for 2.0 work like all other work projects • Learn + implement: edit, create, interact • FREE≠ EFFORTLESS (OR MAGICAL)
What is our purpose? • $$$$$ • Friends • Advocacy • Interaction • Messaging • Information • Guides strategy, workflow, content
How do we know what works? • What do we measure? • Our Goals! • Interaction? • Feedback? • Fans? • $?
Further Facebook for Nonprofits Resources Facebook Nonprofits Guide (handout) Beth’s Blog (topic: Facebook) http://beth.typepad.com/beths_blog/facebook/ http://www.nten.org/search/node/facebook
Thank you! Lettie Haver, Librarian Paul Clarke Nonprofit Resource Center www.pcnrc.wordpress.com firstname.lastname@example.org