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Social Networking Gets Social

Social Networking Gets Social

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Social Networking Gets Social

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  1. Social Networking Gets Social With the Paul Clarke Nonprofit Resource Center

  2. What is Web 2.0? • Tools • Social Movement • Thoughts?

  3. Web 2.0 is FREE! • Think: Free as, in Kittens! Concept from Meredith Farkas at ALA Chicago’s Life After 2.0 Panel Image from http://www.flickr.com/photos/elnegro/185169520/

  4. Questions to Ask First* • Who is responsible? • Where is our audience? • What is our purpose? • How much time do we have? • How do we know what works? *adopted from Life After Library 2.0, an American Library Association Panel, Chicago, July 2009, including http://www.slideshare.net/librarianmer/life-after-20 and http://www.slideshare.net/hblowers/life-after-20-1692911

  5. Keep Asking • How does our Social Media work meet our mission? • What needs are we meeting? • What is working? What should we stop doing?

  6. Consider: Who is responsible? • Make social media part of everyone’s job • Your “Techie” Person? • What happens when they leave? Or take vacation? Get angry?

  7. Consider: Where is our audience? • Who is our audience? http://www.emarketer.com/Article.aspx?R=1007202

  8. How much time do we have? • Devote staff time for 2.0 work like all other work projects • Learn + implement: edit, create, interact • FREE≠ EFFORTLESS (OR MAGICAL)

  9. What is our purpose? • $$$$$ • Friends • Advocacy • Interaction • Messaging • Information • Guides strategy, workflow, content

  10. How do we know what works? • What do we measure? • Our Goals! • Interaction? • Feedback? • Fans? • $?

  11. www.facebook.com/nonprofits

  12. http://www.nten.org/research/2009-nonprofit-social-network-survey-reporthttp://www.nten.org/research/2009-nonprofit-social-network-survey-report

  13. http://philanthropy.com/media/audio/socialgood/socialgood.htmhttp://philanthropy.com/media/audio/socialgood/socialgood.htm

  14. Further Facebook for Nonprofits Resources Facebook Nonprofits Guide (handout) Beth’s Blog (topic: Facebook) http://beth.typepad.com/beths_blog/facebook/ http://www.nten.org/search/node/facebook

  15. Thank you! Lettie Haver, Librarian Paul Clarke Nonprofit Resource Center www.pcnrc.wordpress.com nrc@acpl.info