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Discovering Effective Speech Topics: From Brainstorming to Audience Analysis

nevan avatar
11 diapositives · 245 Views · Aug 09, 2014

Learn how to choose compelling speech topics, define clear purposes, and analyze your audience for impactful communication. Explore brainstorming techniques, refine your central idea, and practice audience-centered speeches in this insightful lecture recap.

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  1. Chapter 5 Recap/Lecture Speech Topic and Purpose

  2. Topics you want to learn about • Topics you know a lot about • Introduction speeches • Brainstorming for topics • Personal inventory, clustering, internet search Choosing a Topic

  3. General purpose (to persuade, to inform….to introduce) • Specific purpose • Full infinitive phrase • Statement, not question • No figurative language • Focus on one idea • Avoid vague statements • Ask yourself: • Does it work? • Does it fit in my time frame? • How will my audience feel (Relevant? Trivial? Too Technical?) Defining the purpose

  4. “To persuade my audience that the U.S. government should increase funding for stem cell research and support the development of hydrogen-fuel vehicles” “What is an individual retirement account?” “To inform my audience about New Zealand” “Donate blood” “To persuade my audience that something has to be done about the problem of antibiotic-resistant bacteria” What’s wrong?

  5. One, concise statement • A.K.A. thesis statement, subject sentence, major thought, residual message • Answers the question: “what are you going to say? What’s the overall point/message?” • Similar to summing up main points in one sentence • Guidelines • Full sentence • Statement, not question • No figurative or vague language Central Idea

  6. Topic: The benefits of living in Georgia General Purpose: To inform Specific Purpose: To inform my audience about the several benefits of living in Georgia Central Idea: Living in Georgia can be a wonderful experience because of its rich culture, various forms of entertainment, and the beautiful surroundings Example

  7. Chapter 6 Recap/Lecture Audience analysis

  8. Ask yourself • Who is your audience? • What is your goal/desired result? • How can you effectively reach that goal/desired result? • Create some type of bond • Make them choose to listen Audience Centered Speeches

  9. Demographic audience analysis • Age, gender, religion, sexual orientation, race, group membership • Avoid stereotypes and insensitive language • Situational audience analysis • Size, physical setting (consider uncontrollable circumstances), disposition (towards speaker, topic, and occasion) • Gathering information • Adapting to the audience Learning your audience: Audience analyses

  10. What is your topic? • List out a rough draft of: • Your general purpose • Your specific purpose • Your central idea • Chat with 4+ of your classmates. How do they feel about the topic? Do they know anything about the topic? In-Class Speech Workshop

  11. Partner speeches – practicing Audience Centered speeches In-Class Speech Workshop for Thursday