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School of Science Management for Scientists and Engineers

School of Science Management for Scientists and Engineers. Promising and innovative start-up project. GAZZO Serena KACZEREWSKA Olga LAANANI Moussa SALA Leo SALADO Daniela. 18/07/2014. Content. 1. General definition. 2. Planning the project. 3. Marketing strategy. 4.

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School of Science Management for Scientists and Engineers

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  1. School of Science Management for Scientists and Engineers • Promising and innovative start-up project GAZZO Serena KACZEREWSKA Olga LAANANI Moussa SALA Leo SALADO Daniela 18/07/2014

  2. Content 1 General definition 2 Planning the project 3 Marketing strategy 4 Intellectual Property 5 Profitability

  3. 1. General definition

  4. 1. General definition • Innovative alternative for smokers For people who want to stop or reduce their tobacco consumption.

  5. 1. General definition State of Art • Commercialized drugs (Tabex, Zyban, Tabacoff) • Patches • E-cigarette • Drop it

  6. 1. General definition Maybe lipstick?

  7. 1. General definition Our innovation: • New nicotine delivery systems. How? • Thermoresponsive polymer • Time-controlled drug release devise. • Frederic Eeckman et al, Int. J. Pharm, 2002 • Stimulable nanoparticles • Nanoencapsulation of drugs. • Posible collaboration: Dr. Ruxandra GREF, InstitutGalien, U-Psud.

  8. 1. General definition

  9. 1. General definition • Tobacco kills up to half of its users and has lethal consequences for non-smokers. ♂ ♀ Source: Eurostat

  10. 1. General definition Many other degenerative diseases are related with tobacco consumption. The function or structure of the affected tissuesor organs will increasingly deteriorate over time… …and beauty too!

  11. 1. General definition

  12. 1. General definition Proposed place for distribution: Italy

  13. 1. General definition Why Italy? 13 million smokers ~22% of the total population 46% are woman 20% use e-cigarette www.fumobene.com www.repubblica,it/salute/prevenzione/2012/06/news/sigaretta_elettronica-48167614/

  14. 2. Planningtheproject FromLabtoMarket • Research • Invention • Patent • Proof of Principle • Prototype • Scale to industry Market

  15. 2. Planningtheproject FromLabtoMarket • Research • Invention • Patent Our proposal: a start-up project

  16. 2. Planningtheproject • Iterative and recursive phase • 4 years of research (multi-disciplinary approach) • The main goals: • Collection and analysis of data • Generation and validation of findings • Clinical trials • Protection of findings

  17. 2. Planningtheproject

  18. 2. Planningtheproject

  19. 3. Marketing strategy Product Image: Fashionable alternative to cigarette smoking. Target Market: Fashionable women smokers. • How? • Convincing cosmetic or pharmaceutical companies to manufacture a new lipstick line using our innovation.

  20. 4. IntellectualProperty Patents Inventive step: Controlled Delivery Device Formulation/Composition Packaging Design Europe Why? What? Where? • Trademark • The product

  21. 4. IntellectualProperty Industrial design patent How do we want to sell this invention?

  22. 5. Profitability Is lipstick a good idea? In average woman consume about 2-3 kg of lipsticks during life (550 units of lipsticks) Can it be a successful business? A single ordinary lipstick cost 8€ … possible market price 65€

  23. 5. Profitability Can become true? We encourage researchers to collaborate in the project and industry to promote and produce… Where is the money? • Start-up, European support (Horizon 2020, Innovation Union)

  24. Acknowledgement Dr. Mario AgostinoRocca Dr. Sandrine Lacombe Dr. Nicolas Rabasso Dr. Ivan CosteManière Our SoSMSEcollegues Special thanks to Dr. Salvatore Majorana “There is not a perfect presentation guys, be ready for the roller coaster”

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