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Story

Story. Story. Audience. 30-60. Pissed. Frustrated Investors. Goals. Build Relationship. Attention. Credential. Invite. Attention. Interest. Action. Desire. Goals. Get e-mails. Visits to the site. Sign up. Become a Partner. Why Transmedia?. Invite rather than push

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Story

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Presentation Transcript

  1. Story

  2. Story

  3. Audience • 30-60 • Pissed • Frustrated Investors

  4. Goals Build Relationship Attention Credential Invite Attention Interest Action Desire

  5. Goals • Get e-mails • Visits to the site • Sign up • Become a Partner

  6. Why Transmedia? • Invite rather than push • Interaction = Clear, simple communication • Deeper Connection

  7. Premise “Having a Financial advisor that works with a large firm is like having a doctor that works for the drug company.” Over 85% of the people we give our money to, to manage have absolutely no obligation to do things in our interest. The people that we’re giving our money to are benefiting from the advice they are giving us.

  8. World • Setting • Time • Characters

  9. Tone • Beware • Mischievous • Not Interesting - Insurance • Interesting - Geico

  10. Platforms/Timeline Platform Intro Acquaintance Friend Partner • Video • Online • Website • Newsletter • Game • Live Event • App • Phone • “Quarterly” Short video 30 sec “Editorial” Attention Information Steward

  11. Examples • “Insurance” • Geico • Visual Stories

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