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Reflections on Media Evolution and the Future of Journalism (2015)

Explore the futuristic challenges and transformations in journalism as outlined in the USC Annenberg report from 2015. This insightful commentary discusses the implications of the digital revolution in Mexico, the impact of technology on newsrooms, and the effects of hiring technologists instead of traditional journalists. It highlights concerns about downsizing, the merging of news with entertainment, the influence of niche media, and professionalism's diminishing role. As we ponder a future with potential leaders like President Hillary Clinton, the call for philanthropy in journalism becomes critical.

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Reflections on Media Evolution and the Future of Journalism (2015)

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Presentation Transcript

  1. Fellows’ Scenarios for 2015 2010 USC Annenberg

  2. Cool Quotes • “Last week, the so-called “digital revolution” in Mexico was a surprise to many global observers, including the now deposed President, Carlos Hinojosa, the former head of the Zeta drug cartel. “ • “Murdoch won” • “We laid off clever, knowledgeable journalists. In their place, we hired technologists, visualization experts and recent graduates who were quick with a Wacom. They built plenty of new products for us: Niche microsites, vast data repositories, interactive ‚”info games,” that turned the news into an arcade shoot-em-up. Mobile apps by the score. We started spending less time weighing the importance of our next project and more on analyzing its commercial potential. • “President Hillary Clinton” • “PBS sold its spectrum back to the federal government to be used for pay-per-view television and covert spy operations, in a last-ditch effort to save children’s programming. It failed. “ USC Annenberg

  3. Key Concerns in 2015 • Constant downsizing • Devolving into the morass of celebrities, violent games and porn • Having philanthropy pay for the news • Losing professionalism • Niche media controlling the national conversation • No watchdogs USC Annenberg

  4. Key Drivers • Continued convergence • Mobile technology--delivery • Tough economy USC Annenberg

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