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ADVERTISING

ADVERTISING . --act or practice of calling attention to product, service, need, etc., especially by paid announcements in newspapers, magazines, radio, television, internet, etc. During this activity you will:. Identify your target market Identify target’s wants and needs

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ADVERTISING

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  1. ADVERTISING --act or practice of calling attention to product, service, need, etc., especially by paid announcements in newspapers, magazines, radio, television, internet, etc.

  2. During this activity you will: • Identify your target market • Identify target’s wants and needs • Write a catchy slogan • Identify persuasive techniques • Choose an illustration

  3. Create an ad for SSR book Include: • Book Title • Author • Illustration • Meaningful quote from book • Recommendation

  4. Thinking It Through STEP 1:What is your product? STEP 2: Who is your target audience? STEP 3: What do they want (needs)? Pick one. STEP 4: Choose a persuasive technique. STEP 5: Decide on information that will work for persuasive technique. STEP 6: Write first draft of slogan. Revise, add catchy phrase, rhyme, repetition, or alliteration.

  5. Persuasive Techniques

  6. BANDWAGON-- “Everybody does it!” Over two million teens wear skinny jeans.

  7. TESTIMONIAL—Famous people endorse our product. Reading is one of Taylor Swift’s favorite activities.

  8. EMOTIONAL APPEAL-- targets positive and negative emotions Without your help, hundreds of pets go to bed hungry every night.

  9. “PLAIN FOLKS”—ordinary people, like you, use our product Kids love to wear our colorful 100% cotton t-shirts.

  10. SNOB APPEAL—only a select few . . . hurry . . . be one of the first. . .

  11. WORKSHEET: Writing your slogan

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