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Empowering Residents to Action Using Social Media and Innovation

Empowering Residents to Action Using Social Media and Innovation. Presented by: Sheryl Johnson Kimberly Adams. Individual commitment to a group effort - that is what makes a team work a company work, a society work, a civilization work. - Vince Lombardi. Community Partnerships.

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Empowering Residents to Action Using Social Media and Innovation

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  1. Empowering Residents to Action Using Social Media and Innovation Presented by: Sheryl Johnson Kimberly Adams

  2. Individual commitment to a group effort - that is what makes a team work a company work, a society work, a civilization work. - Vince Lombardi

  3. Community Partnerships

  4. Engaging Citizens • Meet people where they are; ask yourself how does this group prefer their communication. • Digital/electronic • Email • Social Media • Mobile App • Web based information/services • Face-to-Face • Paper based

  5. Educating Citizens • Provide information that is accurate, easy to understand and fast. • Ask questions to get an understanding of what people really want to know. • Community meetings • Surveys • Data based on reported issues/complaints • Determine what issues need continual education versus one time or seasonal. • Keep it simple!

  6. Empowering Citizens • Give citizens a voice. • Provide tools that are easy to access and use. • Acknowledge and/or give feedback regarding reported issues and related concerns. • Follow up • Was problem resolved? • Is additional information needed? • Is it outside of the scope of your organization?

  7. Improving Communities in the Digital Age Illegal Dumping Graffiti Vacant House Street Light Outage 7

  8. Social Media • Today people want information that is to the point; social media meets this need. • Philly311 uses social media to; • Answer frequently asked questions. • Take requests for city services and provide a traceable reference number exactly like over the phone. • Promote events, products and services.

  9. Social Media • Social media takes on various forms to communicate information in this real time world we live in. • Twitter: • Provides lightweight platform with short messages no longer than 140 characters. • Can add links and photos.

  10. Social Media Facebook: • More public forum with no constraints on the number of characters or amount of content. • Similar to a webpage so those interested can browse for information. • Allows for engagement via multiple photos and videos, great for events and community projects.

  11. Social Media You Tube: • Video communications. • Can use to promote and educate about services. • No time constraints.

  12. Social Media Blogging: • Like an online magazine. • No character limitations, however typically a short article. • Can add pictures, imbed videos, links, etc.

  13. Social Media Works Philly311 Twitter Follower Growth since June 2012:282% Facebook Fan Growth since 2012: 64%

  14. Social Media - Philly311 - Philly311 Neighborhood Liaison @Philly311 @Philly311NLP @MOBI311 Philly311 channel

  15. Mobile Application

  16. What is the Mobile App? • A mobile application; and • a web application for Philly 311 which provides a real-time civic engagement platform allowing Philadelphians to report neighborhood issues directly into Philadelphia government work-order systems from their smart phone or internet browser.

  17. Why the Philly311 Mobile App? • Keeps Philadelphia on the cutting edge of technology • Provides greater access to City Hall • Targets the Mayor’s goal of efficient and effective government

  18. Mobile App

  19. Mobile App • Widgets allow you to provide information in real time; changing as needed. • Can imbed links, videos, and photos. • Typically cross platform that can work on various devices.

  20. What does the App do? • Users can report issues such as potholes, graffiti, broken street lights, etc. • Reporting allows users to specify location, description and attached a photo • Mobile reporting utilizes phone’s GPS to specify location • Optional anonymous reporting • Users can view issues displayed on a map • Displays nearby issues

  21. Questions??? Thank you!

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