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Internet Initiatives to Drive Lottery Growth: Getting There One Step at a Time

Internet Initiatives to Drive Lottery Growth: Getting There One Step at a Time. Bill Murray Deputy Director and General Counsel New York Lottery. NY Lottery Internet Subscription Program. In-house: LOTTO internet subscription sales began in 2005 Mega Millions added in 2006

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Internet Initiatives to Drive Lottery Growth: Getting There One Step at a Time

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  1. Internet Initiatives to Drive Lottery Growth:Getting There One Step at a Time Bill Murray Deputy Director and General Counsel New York Lottery

  2. NY Lottery Internet Subscription Program • In-house: • LOTTO internet subscription sales began in 2005 • Mega Millions added in 2006 • Credit cards accepted • Age and location verification • Internet Sales: $4 million in FY 2009/10 • Outsourced (GTECH) • LOTTO, Mega Millions in 2010

  3. Internet Sales of All Draw Games:2010 or later? Debit cards, credit cards, account wagering, e-wallet

  4. Internet Retailers

  5. Discussions with US Department of Justice • New York • December 4, 2009 • Illinois • Early 2010

  6. Lottery Transaction Flow

  7. NY and IL Lottery Approach to US Department of Justice • Book of the Month Club Negative Option?

  8. Thank YouBill Murray(518) 388-3408bmurray@lottery.state.ny.us

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