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Kaleïs

Kaleïs. Selling points. New dimensions 855x90x9,1mm New glue-free installation system New surface finish Bevelled edges on the 4 sides New acoustic solution CML process – Class 32 product. Selling advantages. Advantages related to dimensions Easier handling Easier transport

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Kaleïs

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  1. Kaleïs

  2. Selling points • New dimensions 855x90x9,1mm • New glue-free installation system • New surface finish • Bevelled edges on the 4 sides • New acoustic solution • CML process – Class 32 product

  3. Selling advantages • Advantages related to dimensions • Easier handling • Easier transport • Easier installation • Advantages related to aesthetics • Parquet look-driven ( single strip ) • True-to-life decors with matt finish = wood-alike finish • Bevelled edges for even greater realism in terms of relief • A great deal of lay out possibilities 1 BOX = 1m²

  4. Selling advantages • Advantages related to glue-free installation system • New system, new profile for an even easier installation • Quicker, cleaner & child’s play: need of 1 helptool given with the flooring • Advantages related to acoustic solution • Brand new acoustic underlayer with proven results • Treated against germs & bacteria for greater higyene

  5. Selling advantages • Advantages related to branding • Tarkett branded – high end oriented & benefitting from Tarkett core values • Kaleïs = referring to a kaleidoscope in relation to the visal effects resulting from the dimensions of the planks, their 4 bevelled edges & lay out possibilities As define in the Oxford Advanced learner’s Dictionnary, a kaleidoscope is «  a constantly & quickly changing pattern »

  6. Selling advantages • Advantages related to production process & standard • CML process = an even stronger inner structure for higher shock&impact resistance an even higher edge-stability for a greater protection of the decor at the seams • Class 32 product according to EN13329

  7. Existing Labels & pictogrammes • BRAND • CLASS • PRODUCT wear layer core board

  8. New Labels & pictogrammes • SURFACE= OILED = Low gloss = Matt surface • Analysis : Kaleïs’ oiled surface effect can be parallelled with Tarkett wood Proteco oil process • - Suggestion: to decline the current Proteco oil label by using its graphic outline for visual recognition in association with a new name WOOD LAMINATE

  9. New Labels & pictogrammes • BEVELLED EDGES = RELIEF = 3 D effect • Analysis : Bevelled edges on the 4 sides = it gives « relief » to the flooring = different approach than competitor’s • - Suggestion: to emphasize this outfit with a catching name within a recognisable graphical explanation consistent with Tarkett laminate labels EFP Unilin

  10. New Labels & pictogrammes • New glue-free system = better than « ultra » : extra! • Analysis : new profile & new locking system. 10° angle. New installation procedure. • Any hint to an angle installation method is to be banned! • Today’s labels & pictogrammes for UltraLoc:

  11. New Labels & pictogrammes • New glue-free system: better than ultra: extra! • EFP pictogramme for equivalent system: • Suggestion: • 1) to stick to Tarkett’s UltraLoc name spirit to benefit from its brand awareness & marketing actions • 2) to regroupe the installation steps within the label so as to undermine the angled process & get a more straightforward understanding

  12. New Labels & pictogrammes • New glue-free system: X’traloc

  13. New Labels & pictogrammes • New acoustic solution: SoundSafe • Analysis: 1) different than any other Tarkett acoustic solution eg not a foam but paper = eco concern focus = « safer » on an environmental point of view • 2) added advantage: treated against germs bacteria eg hygiene focused = «  safer » on an hygienic point of view

  14. To Sum it Up: Kaleïs by Tarkett

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