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AASA CAF Anti-counterfeit Booth Review & Summary

AASA CAF Anti-counterfeit Booth Review & Summary. Prepared by Delphi 2007.May.16. About Auto Shanghai 07’. Event: Auto Shanghai 2007 – 12 th International Automobile & Manufacturing Technology Exhibition (Apr.22-28, 2007) Location:

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AASA CAF Anti-counterfeit Booth Review & Summary

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  1. AASA CAF Anti-counterfeit Booth Review & Summary Prepared by Delphi 2007.May.16

  2. About Auto Shanghai 07’ • Event: Auto Shanghai 2007 – 12th International Automobile & Manufacturing Technology Exhibition (Apr.22-28, 2007) • Location: Shanghai New International Expo Centre (SNIEC), Shanghai, China • Participating Countries and Regions: 20 countries and regions • Participating exhibitors: over 1300 exhibitors

  3. Anti-counterfeit Booth Objective • To promote the importance of IPR protection and QBPC organization. • ToLeverage media power on anti-counterfeit and brand protection • To reinforce the public perception in China market to dangers of fake products and to prevent car owners of buying counterfeit parts. • To generate the opportunity to enhance customer awareness of trusted brands.

  4. Participants • Total 24 companies and 4 associations participated the joint anti-counterfeit booth.

  5. Outside Area Booth Outlook • 55 sqm. Booth in outside area

  6. Booth Material • Genuine vs counterfeit auto parts display - 1 pair of each participant with explanation tag. Sample Case for small parts Sample Table for big parts

  7. Booth Material • Poster (total 9 pieces) - QBPC posters (7 pieces) (IP in China/ QBPC introduction/ Genuine parts announcement/ City raid action in GZ and SZ/ Case study1,2/ QBPC activities) - AAM/ACEA/JAMA/AASA Statement - AAM/ACEA/JAMA joint poster

  8. Booth Materials • Pamphlet: with the same content of posters with logos of all participants on it. Total 6000 pamphlet were distributed during the exhibition. • DVD display: 15 minutes DVD film included QBPC introduction and Genuine vs. Counterfeit parts contrast trail show, etc.

  9. Booth Materials • Questionnaire: Over 6,000 visitors came to QBPC booth during 9-day exhibition, 500 visitors filled up QBPC questionnaires and returned, among which 468 pieces are effective. Questionnaire Report

  10. Visitors • Over 6000 visitors came to joint anti-counterfeit booth. • Visitors including: - Brand owner - Media - Government specialist/officer - Foreign parts buyer - Auto Sales - Parts supplier and manufacturers - General car consumers • Exhibitors also showed large interesting in joint booth. • Several companies expressed the willing to join QBPC organization.

  11. Parts Supplier / Manufacture Government Specialist/Officer Foreign Media Domestic Media Visitors

  12. Thank You!

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