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Discover the Passion: BMW 3 Series Ad Campaign by Kevin Nguyen and JP Coppersmith

The BMW 3 Series ad campaign, created by Kevin Nguyen and JP Coppersmith, focuses on the theme of passion, targeting male driver enthusiasts in the high-end luxury market. As a frontrunner in automotive technology, BMW positions the 3 Series as an entry point to the brand that builds customer loyalty through personal customization. The campaign not only promotes the 3 Series but also aims to lead customers towards the purchase of larger, more expensive models. A new website dedicated to the 3 Series enhances the campaign's reach and engagement.

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Discover the Passion: BMW 3 Series Ad Campaign by Kevin Nguyen and JP Coppersmith

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Presentation Transcript

  1. BMW 3 Series Ad Campaign Kevin Nguyen Jp Coppersmith

  2. Passion WinsBMW • Focus on passion • Seems to target a male audience • Targets driver enthusiasts • Frontrunner in technology • High end luxury market

  3. Focusing On 3 Series Campaign • 3 series is an entry point to the brand • Builds customer loyalty • Personal customization • Leads to purchase of larger more expensive models • Created new website just for 3 Series

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