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Community Engagement

Landcare Australia Limited plays a vital role as a not-for-profit organization dedicated to enhancing environmental stewardship and community engagement. With over 70% brand recognition, it actively manages partnerships with corporate sponsors to support volunteer initiatives. Through programs like Coles Junior Landcare and Woolworths' 'Backing Our Farmers', Landcare fosters community involvement and awareness. By providing resources and hosting events such as National Landcare Week and National Landcare Awards, it galvanizes community action toward the protection of Australia's natural heritage.

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Community Engagement

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  1. Community Engagement Landcare Australia Limited’s role

  2. Landcare Australia Ltd • Not for profit charged with • Raising awareness of the brand • Currently >70% recognition in the general public • Managing the brand and its use • Galvanising corporate resources to support the volunteer groups. Examples: • Coles Junior Landcare garden grants • Woolworths ‘Backing our Farmers’ grants • Holden Habitat Program • Etc. Community Engagement : Landcare Australia’s Role

  3. Delivery of Landcare information/events and celebrations of successes nationally • Maintenance of web portals • Landcare and Coastcare week • National Landcare Awards • Custodian of a community brand • Not an advocacy group • Bi-partisan Landcare Australia Ltd (cont.) Community Engagement : Landcare Australia’s Role

  4. The genesis and strength of Landcare • Critical for the survival and protection of the planet • Productive agriculture • Protection of our natural heritage • Government can not do it alone • Does not have the resources • Not trusted by the community Community Engagement Community Engagement : Landcare Australia’s Role

  5. How to engage in a complex, time poor world ? • Competing interests • Relevance for the different demographic groups • Need to have different models to appeal to different groups • Enough work for everybody We should not be competing but working together Community Engagement – The challenges Community Engagement : Landcare Australia’s Role

  6. School groups and youth organisations • Focus on getting kids involved with their environment • Community volunteer environmental groups • Any group embracing the landcare ethos not just those with Landcare in their name • Farming community • Individual enterprises and well as cooperatives, groups, research organisations Community – who does LAL partner with? Community Engagement : Landcare Australia’s Role

  7. Catchment Management Authorities and other government agencies • For larger projects that need coordination across volunteer groups • Must be a local volunteer component • Other NGOs • Australian Conservation Volunteers, Greening Australia, Indigenous organisations, Earthwatch Institute, Planet Ark, etc Community – who does LAL partner with? Community Engagement : Landcare Australia’s Role

  8. Current perception is that it doesn’t • Arrogant, never responds to requests, website useless, doesn’t get funds to groups, etc • Grants • Competitive • Focused on priorities for both groups and the corporate partners • National Awards • Landcare week • Coastcare week • Other campaigns – e.g, National Tree Day • Enewsletters • Website and general enquires How does LAL engage ? Community Engagement : Landcare Australia’s Role

  9. Activities already mentioned • Will utilise the LAL Advisory Council and a newly formed steering committee to guide key activities and interactions • Forums, workshops, other activities to enhance networking • Need to become an effective conduit for information • Want to understand what the priorities are for the community • Supported by a National Landcare Directory that actually works • Match these to corporate partners • Get a greater number of smaller resources out to more groups How should LAL engage ? – The future Community Engagement : Landcare Australia’s Role

  10. Become relevant to the Landcare community • Develop meaningful partnerships • Work with the Community and the other NFP groups • Not compete against LAL into the future Community Engagement : Landcare Australia’s Role

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