The Rising Influence of Social Media Influencers in Australia-converted

1. The Rising Influence of Social Media Influencers in Australia Selling products via social media influencers can be termed as a form of subliminal marketing. For ages, brands and advertisers have been trying to shape consumers’ beliefs, attitudes, and behavior, without us even being aware of it. It makes you curious, who are these so-called “influencers,” and why is this hidden way of online advertising becoming progressively more rampant in online marketing? And, more prominently, how can this trend be explained through psychology? In case you skipped just how popular social media influencers in Sydney are become, take a look the astounding numbers reported in a latest study. •The term “influencer marketing” surged by 325% in Google searches over 2017. Making this the fastest-rising online acquisition method of the year. •This trend is supposed to continue in the future, as nearly two-thirds of marketing departments are vying to increase their budget for influencer marketing over the next year. Marketers are set to invest an average budget of $25,000 to $50,000 into multifaceted influencer campaigns this year. •Typically, their money is well spent. For each dollar spent on influencer marketing, marketers see an average of $7.65 in earned media value returned. •The biggest platform for influencer marketing can be found on Instagram. Last year saw a whopping 12.9 million brand sponsored influencer posts. And that number is estimated to double in 2018, creating an estimated market size of nearly $1.7 billion.

2. Reasonably, brands are queuing up to be linked with leading social media personas. As a matter of fact, this high demand has created a whole industry of its own, with intermediate agencies coming up left and right to serve as matchmakers between companies and their desired influencers. The concept behind this promotion method is that by transmitting a message to a lesser number of influencers, they will promote it to their immense networks. Creating a quick and effective approach to reaching a wide audience. It’s not hard to think how this makes influencers the most perfect marketing tool for firms. They already have a large following at their disposal, which can be easily tapped into by sending out a message endorsed by a popular figure whose opinion they really want to hear. In return, influencers seek benefit from indulging in these campaigns, either by being paid to post or talk about products or being given with free promotional materials. In the field of social media marketing in Sydney, the trustworthiness of a peer endorser relies on the features of trustworthiness, expertise, attractiveness, and similarity. Taking the first two into account, we can note that the degree of influence a person possesses depends on his degree of perceived power. According to French and Raven’s (1960) outline of power bases, one of the major elements to apparent power lies in expertise. A blogger that stresses on one specific subject, let’s say cooking, will be perceived to feature more authority when it comes to a specific brand of food (as opposed to a technology or sport blogger). Source: https://medium.com/@neonseo1234/the-rising-influence-of-social- media-influencers-in-australia-35b882a42ca9