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The Social Media Revolution

The Social Media Revolution . …or at the very least… an awesome paradigm shift…. …so who ’ s the face of the revolution?.

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The Social Media Revolution

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  1. The Social Media Revolution

  2. …or at the very least…an awesome paradigm shift…

  3. …so who’s the face of the revolution? “The hybrid of two media is a moment of truth and revelation from which new form is born...The moment of the meeting of media is a moment of freedom and release from the ordinary trance and numbness imposed on them by our senses."

  4. …so who’s the face of the revolution? “The hybrid of two media is a moment of truth and revelation from which new form is born...The moment of the meeting of media is a moment of freedom and release from the ordinary trance and numbness imposed on them by our senses."

  5. …so who’s the face of the revolution? “The hybrid of two media is a moment of truth and revelation from which new form is born...The moment of the meeting of media is a moment of freedom and release from the ordinary trance and numbness imposed on them by our senses."

  6. …the “Church” is the ORIGINAL social network…Mark Zuckerburg just applied an algorithm, created the codeand did something no one else had done… “The hybrid of two media is a moment of truth and revelation from which new form is born...The moment of the meeting of media is a moment of freedom and release from the ordinary trance and numbness imposed on them by our senses."

  7. The Mind of Marshall McLuhan “The hybrid of two media is a moment of truth and revelation from which new form is born…"

  8. McLuhan’s [In]Famous Quotes “We shape our tools and afterwards our tools shape us” MEDIA: Extensions of Man/Woman “Media, like the electric light and electric power grid, have no content whatsoever, yet they have significant impact.” There are “psychic and social consequences of technological media” “Radio changed the form of the news story as much as it altered the film image in talkies.” “It is the poets and painters who react instantly to a new medium [radio and TV]” “The crossings or hybridizations of the media release great new force and energy as by fission or fusion”

  9. The Socialization of the Web “The socialization of the web ... is now forcing a renaissance that is transforming information distribution, human interaction and everything that orbits this nascent eco-system...Those who master their domains are developing persuasive and important communitiesaround their areas of expertise, interests and passions and now possess the authority to direct, instruct, and steerdecision makers and referrers.” Brian Solis, PR2.0, “Unveiling New Influencers” 6/29/2009

  10. Important Communities & Masters The Onion – 2.2 Mil Eugene Cho Susan G. Komen Breast Cancer Research Rob Bell Jesus Christ CHARLIE SHEEN NOOMA Ashton Kutcher – 5.1 Mil To Write Love on Her Arms Shane Claiborne Your Church? Phyllis Tickle Conan O’Brien

  11. Persuasion: The Status Update RED Pink Skin Tone BLUE Leopard beige black purple Nothing at all

  12. Denominational Communities & Masters

  13. So…how do we keep up with this “revolution”…and what does it mean for the church? Remember that social media is a VERB…an ACTION! “Facebook is like throwing a stone into the center of a pond. The ripples are widespread.”

  14. Opportunity Give a Voice to your church! You’ve heard the statistics! That means there are a lot of people who live in your city who may not have heard about your church or the United Church of Christ.

  15. 5 Opportunities on Facebook Communicate More – think about where people are at and engage them there Ministry Pages –individual ministries to engage with people Facilitate Connections – help build relationships, connections and conversation Evangelism – reach out to Christians and non-Christians alike and share the good news of Jesus Facebook Ads – use Facebook ads to reach out to people in your community

  16. BENEFITS How does this enhance your ministry? Unique benefits beyond Sunday morning EASY – cost effective INSTANT - availability VARIETY – words, audio, images VIRAL – message expands beyond your audience

  17. PROFILE – Personal; limited to 5,000 “FRIENDS”; profile name is limited to first and last name GROUP – Great for conversation; limited to 5,000 “MEMBERS”; blast emails/messages to club PAGE – Customizable; UNLIMITED “FANS”; build community

  18. Communication Not a bulletin board E-buzz – when members post about a great worship service or church event it entices people to check out your church Personal Touch – a reflection of who you are, your beliefs and values

  19. Connecting Connect your church to your community by building relationships. Create regular interaction Know your community

  20. Call to Action GoGivePrayMobilize Give them something to do!

  21. Engage Them Facebook Scavanger Hunt: Upload PicturesHit “LIKE” to spread the word encourage to like and comment, not simply repostSuggest to FriendsAdd links & tags

  22. A dormant page is worse than no page at all Master the Update Form a schedule to make updates automatic:Conversation startersBible passage with questions for reflectionChurch wide eventsService preview (a look at the weekend)

  23. 73% of people who don’t attend church were never invited INVITE Actively invite people to attend worship services

  24. Facebook.com/Ads Facebook Ads Create135 characters – add imageChoose DemographicsLocation – Age – LikesSet Your BudgetPay per click (CPC)MeasureEvaluate success

  25. Best PracticesTip #1 Opportunity There is always opportunity with social media, but is it the right opportunity for you? Make sure you know and understand WHY you are going after social media. WHAT do you want the end result to be?

  26. Best PracticesTip #2 Define Success Q: How do you know what’s successful if you don’t know what success looks like? A: You don’t Solution: Make objectives and create goals

  27. Best PracticesTip #3 Just like a First Date The digital world, from live blog events to dating sites, is the new “it” place to build relationships, so think of it like going out on a first date: Smell nice, look good, wear a smile and don’t order anything with garlic.

  28. Best PracticesTip #4 • Creating Content…It Centers Around YOU! • What message do you want to send? • Is there anything newsworthy that you want to shareWhat programs do you have going on? • What forms of Social Media are you and your constituents engaged in? • What are your colleagues/friends engaged in?

  29. Best PracticesTip #5 • Be S.M.A.R.T. • Be…Specific • Be…Measurable • Be…Attainable • Be…Realistic • Be…Timely

  30. Best PracticesTip #6 • Prioritize Content • Focus on your goal(s) • Pay attention to the metrics

  31. Best PracticesTip #7 Be Responsive Don’t be like the Wizard of Oz and tell your constituents “pay no attention to the man behind the curtain.” We know you are there…we can see your feet, so please do not ignore us when we have a direct question.

  32. Best PracticesTip #8 Check Your Attitude @ the Door Set a policy, as an administrator, but also for your constituents about good and bad behavior. Make a stand at the beginning that you will not condone swearing, name-calling, or any form of a threat. Keep it civil and keep it loving.

  33. Best PracticesTip #9 Embrace Negativity Don’t panic when negative or critical posts start popping up. 9 times out of 10, your “fans” will bail you out and stick up for you…the community will unite and band together. If there is a comment or post that is really bugging you, take a few deep breaths, talk to your colleagues about a potential response, and then decide what is best course of action for you…but again, be civil and be loving. Always thank them for interacting, even when you don’t want to.

  34. Best PracticesTip #10 Celebrate Positivity Embrace the shout-out, thank constituents for interacting, “Like” someone’s post or comment…let them know you are HONORED that you have fans and work to let your fans know they are appreciated…and let’s be honest…NEEDED!

  35. Best PracticesTip #11 • “Calenderize” Content • Events • Email messages • New programs • Updates

  36. Best PracticesTip #12 • Pay attention to what similar groups are doing • Social Media is in some ways a popularity and leveraging that popularity to your advantage. So, check out the “competition” and pages that you are fans of personally. What do you see them doing that is succeeding or failing? How how are they engaging their audience?

  37. Best PracticesTip #13 Don’t Be Afraid to Experiment Run a contest, do a “Question of the Day” or “Question of the Week”, post a survey, ask constituents to post funny videos or pictures. Whatever you choose, keep it fresh – don’t be afraid to try something new.

  38. Best PracticesTip #14 Be Sincere Nobody likes a poseur – so when you respond to your constituents think about how you (a user) would want to be communicated or responded to. Don’t patronize or trivialize your constituents because they are smart and will probably call you on the carpet.

  39. Best PracticesTip #15 Be Ready to Move Courtesy of the swell of iPad users, and the super increase of smart phones, our face-to-face social world is becoming more and more transient, so you have to always be ready to move, change, shift, adapt, and evolve your approach to Social Media.

  40. Just let us know! NEED HELP? Tiffany French: frencht@ucc.org 216.736.3759 Darlene Collins: collinsd@ucc.org 216.736. 2179

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