1 / 19

Social Media Revolution

Social Media Revolution. Are You In Or Out?. Marketing Strategy for ROI. What do your customers need?. What are the calculated results of your efforts?. How are you unique?. Direct mail, Advertising, traditional PR, etc. Website, SEO, social media, blogging, etc. CONVERGENCE.

tait
Télécharger la présentation

Social Media Revolution

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Social Media Revolution Are You In Or Out?

  2. Marketing Strategy for ROI What do your customers need? What are the calculated results of your efforts? How are you unique? Direct mail, Advertising, traditional PR, etc. • Website, SEO, social media, blogging, etc. CONVERGENCE

  3. Marketing Rules Have Changed It Was It Is Pulling client to the message Interactive conversation User generated content xxx Engage, build relationship xxx Real time metrics Sharing information • Pushing message to client • One way message • Business generated content • Interrupt client-direct immediate action • Hard to measure results • Guarding information

  4. Shifting Power “To find something comparable, you have to go back 500 years to the printing press, the birth of mass media… Technology is shifting power away from the editors, the publishers, the establishment, the media elite. Now it’s the people who are taking control.” - Rupert Murdoch

  5. Changes in the Marketplace • Economy…looking for efficiencies • Globalization…leads to interdependence • Conversations…generate exposure, sales • Competition…becomes collaboration People use technologies to get things that they need from each other, rather than from institutions.

  6. Social Media Revolution • http://www.youtube.com/watch?v=sIFYPQjYhv8

  7. Developing a Social Media Strategy

  8. How Can Social Media Be Used • Marketing and attracting new customers • Public relations (brand recognition, crisis management, engaging with journalists) • Creating customer relationships • Ongoing customer service • Market Research and Listening tool • Integration with offline networking efforts

  9. Vast Social Media Landscape

  10. Links Are Social Media Currency • Social media allows you to place links and drive traffic to your website, blog or landing page. • Links build search engine and consumer clout • Use as many channels as you can manage

  11. Start With The Basics • 400 million users • Get found by clients/prospects • Build a community and engage • Advertise your company • 65 million users • Increase Google ranking • Make business connections • New: Advertise your company • 75 million users • Extension of marketing or PR • Knowledge gathering & dissemination • Internal collaboration • 800 million videos • 2nd Largest search engine • Show your product/service • Visually connect

  12. Blogs – Establish Expertise • Post new blogs 1 to 3 times a week minimum • Original articles or tips • Press releases or campaigns • Comment to news and blogs • Encourage contributions • Be Unique: Let your personality and company values show • Utilize publishing sites: Digg, Technorati, BizSugar, YouTube

  13. Simplify To Amplify • Update over 40 social networks at once for free http://www.ping.fm • Facebook Twitter Tumblr LinkedIn Ning My Space Delicious Vox Present.ly Posterous Yahoo Profiles Tagged Meme Plaxo Pulse Bebo Blogger Jaiku FriendFeed Brightkite Identi.ca Diigo Friendster Yammer ShoutEm Street Mavens Photobucket hi5 Xanga Multiply Flickr StatusNet GTalk Status and more • Simplify Twitter management SocialOomph.com • Auto-Reply Welcome Message to your New Twitter Followers • Schedule and publish blogs and posts • Set up searches for new Followers • Basic Free plan. Professional Plan $29.95/mo – features too many to count!

  14. What Are The Results? • Generated Exposure 81% • Increased my Website Traffic 61% • Increased Search Engine Rankings 52% • Generated Qualified Leads 48% • Reduced Marketing Expenses 45% • Helped Me Close New Business 35% *Source is Social Media Industry Report 2009 by Michael Stelzner

  15. Lead Generation Companies who have acquired a customer from social media and blogs *Source is Social Media Industry Report 2009 by Michael Stelzner

  16. Scared of Social Media? Myth Reality Thank them for letting you know what to change They are already talking about you - message control is an illusion Create a social media policy Social media requires time and knowledge. Integrate it into your marketing strategy • Criticism will damage our brand xxxxxxxxxxxxxxxx • We'll lose control of our message xxxxx xxxxxxxx • Scared of giving away corporate secrets • Social media is really cheap, or free

  17. Can You Afford To Be Out? • http://www.personalizemedia.com/the-count/

  18. MPower Philosophy Online Services • We scientifically approach your online marketing initiatives and enable integration with your traditional marketing campaigns to ensure ROI. Our online strategies include: Websites, SEO, Social Media, Blogging

  19. MPower Philosophy is a marketing consultancy specializing in insightful and strategic marketing solutions that empower organizations to focus and grow. We partner with you to uncover and understand the root cause of your challenges and develop an innovative, comprehensive and strategic approach to marketing centered on your customer. We offer the right combination of marketing assessment, research insight, strategic marketing plan, and marketing execution to empower you to achieve your business and marketing goals. Marilyn Oliva, President MPower Philosophy, LLC Phone: 954-629-1335 Email: Marilyn@MPowerPhilosophy.com http://www.MPowerPhilosophy.com LinkedIn.com/in/MarilynOliva Twitter.com/MarilynOliva Facebook.com/Marilyn.Oliva

More Related