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Working in a Multi-Cultural Environment How culture affects the way we interact with each other. Pellegrino Riccardi Cultural Bridge Builder. A DEFINITION OF CULTURE. a complex pattern of ideas, emotions and behaviours. … that tend to be expected , reinforced and rewarded
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Working in a Multi-Cultural EnvironmentHow culture affects the way we interact with each other Pellegrino Riccardi Cultural Bridge Builder
A DEFINITION OF CULTURE a complex pattern of ideas, emotions and behaviours … that tend to be expected, reinforced and rewarded by and within a group
PERCEPTION is at least half the TRUTH
Identity … the YOU as you see yourself the YOU as others see you the YOU as you would like to be seen
the YOU as you would like to be seen the YOU as you see yourself the YOU as others see you
IMAGINE … You are the passenger in a car driven by a close friend Your friend hits a pedestrian Your know your friend was driving at 50km per hour in a 30 zone There are no witnesses Your friend’s lawyer says that if you testify under oath in court that your friend was only driving at 30, it might save him/her from serious consequences A DILEMMA Would you lie in court to help your friend?
Percentage of respondents who said they would probably NOT lie in court 100 80 60 40 20 SWI GER SWE NOR NETH CHI INDO RUS KOR VEN FRA ITA IND
Rules CULTURES believe it is best to be … Rules vs. Relationships Relationships CULTURES believe it is best to be … • Flexible • Personal • Diplomatic • Selectively honest • Take it as it comes • Pragmatic • Consistent • Objective • Truthful • Honest • Predictable • Fair GOOD INTENTIONS
TRANSACTIONAL / TASK-FOCUSED • RELATIONAL / PEOPLE-FOCUSED
Rules Relationships Rules vs. Relationships NORWEGIAN DEBT COLLECTION AGENCY OSLO CITY PARKING AUTHORITIES FERRARI NORWAY DOCTOR SWEDISH DEBT COLLECTION AGENCY SINGAPORE AIRLINES GOLD CARD MEMBERSHIP SCHEME
"Nordmannen er en nøktern person. Hans forhold til Gud er omtrent som hans forhold til Kongen: Han synes Gud (og Kongen) er grei nok - forutsett at han oppfører seg som en skikkelig nordmann og ikke tror at han er noe spesielt.” Nordmannen sier det ikke rett ut, men han mener at Gud (og Kongen) tross alt ikke er mer enn et menneske han heller. Nordmannen ville ikke bli forbauset om han en dag så Gud (eller Kongen) f. eks. foran seg i busskø eller på Karl Johansgate i Oslo.”
SERVICE Latin “SERVUS” SLAVE
The “perfect” Norwegian Working Day FAMILY & FRIENDS SLEEP WORK
The “perfect” Norwegian Working Day FLEXIBILITY
Customers don’t buy products or services, they only buy the SATISFACTION they imagine they will get by using them
1814 – We don’t need you 1905 – We don’t need you 1945 – We don’t need you 1969 – We don’t need you 1972 – We don’t need you 1994 – We told you the first time,we don’t need you! Important dates in Norwegian history
warm, expressive, loud, extrovert people & relationship-focused flexible, pragmatic, “deadlines” doesn’t like rules indirect communicator hierarchy • cool and controlled feelings, shy • task-focused • structure, planning, deadlines • likes rules • direct communicator • equality calm, hide feelings, very shy people & relation-focused structured yet flexible loopholes are OK indirect, non-conflict hierarchy
HISPANIC AMERICA, ARGENTINA, MEXICO BRAZIL, CHILE Nigeria, Angola, Serbia, Montenegro Italy, Spain, Greece, Ukraine South Africa, Russia, Hungary Saudi Arabia, Arab Countries France, Poland, Lithuania Iran, Turkey, Pakistan INDIA BELGIUM Australia, Denmark, Ireland Philippines, Indonesia, Malaysia, Austria, Czech Republic, Netherlands, Slovenia Korea, Thailand Bangladesh USA China UK Sweden Singapore Hong Kong, Taiwan Japan Norway GERMANY SWITZERLAND, LUXEMBOURG VIETNAM FINLAND