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CEI – WMF WORKSHOP

CEI – WMF WORKSHOP. Innovative opportunities for wholesale market operations using ”Intellectual Logistic” CROATIA AT GLANCE Ukraine, 4-8 October 2011 Zoran Krsnik, NWMC. NATIONAL WHOLESALE MARKET COMPANY CROATIA Inc. (NWMC). Headquarter : Slavonska avenija 52

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CEI – WMF WORKSHOP

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  1. CEI – WMF WORKSHOP Innovative opportunities for wholesale market operations using ”Intellectual Logistic” CROATIA AT GLANCE Ukraine, 4-8 October 2011 Zoran Krsnik, NWMC

  2. NATIONAL WHOLESALE MARKET COMPANY CROATIA Inc. (NWMC) Headquarter: Slavonska avenija 52 Address: 10000 ZAGREB - CROATIA Director: Zoran Krsnik, B.Sc. Lawyer Cellular phone:+ 385 98 318 815 Telephones: + 385 1 2406 400 or 2406 399 Fax: + 385 1 2406 399 E-mail: nacionalna-veletrznica@zg.t-com.hr or zoran.krsnik@zg.t-com.hr Web: www.veletrznica.mps.hr

  3. BASIC FACTS ABOUT THE NWMC Date of foundation: 30 January 1998 Founder: Government of the RC Legal form: joint-stock company Purpose: impl./coord./superv. of WM Project Basic activities: projectmanagement, consultingandmarketing of fresh F&V Sector of our interest: food sector Area of activities: CEI and Mediterranean Our pattern: Mercasa

  4. Part 1 Brief Overview of the Croatian Macroeconomic Situation Sources: Croatian Bureau of Statistics

  5. Croatia – key facts • Landarea (5.659.400 ha) • Population • GDP per capita (60% of EU) • Sea border • AGRICULTURE AT GLANCE • Agricultural area (3.137.000 ha) • Share in GDP: • agriculture and fisheries • food industry • Agri-food products in total trade Employment in total • Average farm size • Rural population • Agricultural output 56.594 km2 4.4 mil. 10.380 EUR 5.835 km 55,5% 6.5% 3.5% 9.2% 7.3% 3,1 ha 36.3% 0.6% of EU25

  6. GENERAL CHARACTERISTIC • Good geostrategic location • Reach in natural resources as - unpolluted fertile land - good climatic conditions - plenty of water resources • Characterized by natural and climatic diversity • Divided into 3 mayor natural an geograf. areas: - Pannonian and Peripannonian area - High – land area - Adriatic coast area with more than 1.000 islands

  7. LAND USE 2009. Out of the total agricultural land of 3.137.000 ha, 1.300.000 ha or ca. 42% is utilised agricultural area (UAA) out of which: • 863.023 ha are arable land and gardens (66,4 %) • 343.306 ha are permanent grassland (26,4 %) • 36.659 ha are orchards (2,8 %) • 34.380 ha are vineyards (2,6 %) • 15.304 ha are olive groves (1,2 %) • 7.328 ha other (0,6 %)

  8. FFV DISTRIBUTION CHANELS THROUGH PERIODS

  9. Throughput in tons • 2001: year of ending of construction work and commencement of markets activities Rijeka-Matulji SplitOsijek Total • 2004: est. 14.00035.000 10.000 59.000 • 2005: est. 15.00039.000 14.000 68.000 • 2006: est. 18.000 41.000 16.00075.000 • 2007: est. 17.000 40.000 18.00075.000 • 2008: est. 16.000 43.000 15.00074.000 • 2009: est. 17.000 44.000 14.000 75.000 • 2010: est. 18.000 45.000 14.000 77.000 Estimated turn over of 77.000 tonnes in 2010 means 11,8% of FFV Market shares. Together with Zagreb WM with 100.000 to, Metkovic with 8.000 to and Zadar with 5.000 to, total WMs’ turn over is 190.000 to or 29,2 % of FFV market share.

  10. THROUGHPUT OF FFV IN TONES

  11. Project Achievements • WMs in OS, RI-M and ST were completed within a reasonable time • They are operating since 2001/2002 • They have a stabile turn over • Grey economy in FFV market is reduced • MIS is implemented • All standards in FFV trade are improved • Locations of the WMs are very attractive • The value of WMs’ assets has rapidly increased • There is a need and potential for enlargement of WMs • There is an interest to involve other sectors on WMs • Preparations for II phase of development of WMs has started • CEI Wholesale Market Foundation is established

  12. Part 3 NWMC PRESENT AND FUTURE ACTIVITIES CALL FOR COOPERATION

  13. NWMC ACHIEVEMENTS During the WMP realisation NWMC achieve: • Great experience in project management • Excellent contacts with stakeholders in food sector in the country and abroad (producers, wholesalers, retailers, institutions, administrations) • Experience in international collaboration • Experience with EC Funds • Good references

  14. NWMC FUTURE PLANS In future NWMC will be focused on: • Project management • Facilitation of food trade • Marketing (CMO) • Work with farmers (PO’s) and wholesalers • Cross-border cooperation • Development of CEI-WMF

  15. Thank you very much for your attention

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