1 / 20

A territorial marketing project

A territorial marketing project. Attracting ITC (software and contact centres) to a peripheral region: Alto Trás os Montes (High Northeastern Portugal) Demonstration and feasibility Prototyping distributed call centers and software services Seeds for cluster development

nixie
Télécharger la présentation

A territorial marketing project

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. A territorial marketing project • Attracting ITC (software and contact centres) to a peripheral region: Alto Trás os Montes (High Northeastern Portugal) • Demonstration and feasibility • Prototyping distributed call centers and software services • Seeds for cluster development • Nurturing a new wave of regional social capital

  2. A triangle for the future • A project promoted by three main cities in Alto Tras os Montes • Leader: Bragança • 30 min by car • 1.5 to 2 hr from Porto • 1hr flight from Lisbon • Co-opetition • Endogenous

  3. Aged population • Less educated

  4. Low density region • 6% of Northern Portugal population • 3.5%of overall P pop • But • 18% of Northern Portugal farm sector • 3% of Northern Portugal secondary sector

  5. Bragança • Administrative and political capital of the region • 33000 people (25000 in the city) • Biodiversity (National Park of Montesinho) • Polytechnic Institute (>5000 students)

  6. Bragança – Zona Industrial

  7. Bragança – Zona Industrial Aeródromo

  8. Bragança – Cidade Digital • The first wireless network in Portugal (WAN) covering the urban area of the city (1999/2000) • Used by public institutions • developed and operated by IPB (Polytechnic)

  9. Macedo de Cavaleiros • 17000 people (25/km2) • Agriculture, hunting, tourism • I. Piaget (around 2000 teaching and health students !!!) • Dramatic change in the last 10 years

  10. Macedo de Cavaleiros – Zona Industrial

  11. Mirandela • 25000 people (12000 in the city) • New regional centrality • Local industrial hub (but small)

  12. Mirandela – Zona Industrial

  13. Mirandela – Zona Industrial Cachão

  14. ITC in aTM • A fragile, but growing, sector • 78 companies (50 in the triangle + 19 in Chaves) • Around 300 people (5 to 6 per company) • Young (95% less than 40 yr) • 30% high education, 69% full secondary level • only 9 companies in sw and 5 in training • 1 to 2 M€ turnover (2003) (services: 20 %) • >90% in the region • 84% says High Education has been important or very important for the region development • Main limiting factor: market (77%), human resource (30%), financial (30%)

  15. Education • Offer of 3500 new high education placements (2001) • 2000 filled • 400 ITC • 800 engineering • A growing mismatch between the high education offer and the local job market demand for ITC qualified people • A threat • An opportunity

  16. Secondary and high education

  17. 10 plus one reasons • Qualified manpower available • Lower cost of qualified manpower (25 to 50% less) • No local rivalry in the sector (stability) • Multilingual capabilities and favorable spelling • Facilities for local training and education • Good quality and affordable local property markets • Fully digital telecom infrastructure (largely fiber cabled) • Good accessibilities by land and air (closest portuguese cities to Central Europe) • A good and improving quality of life in a clean natural environment • Regional bonus for incentives for investment and training • Strong local leadership and commitment

  18. See you in Alto Trás os Montes ! • Check by yourself the new realities of the region. • Enjoy the quality of environment and the kindness of the people. • And be back for business.

More Related