1 / 10

Functional vs. Dysfunctional Group Decision-Making

This article explores the critical factors affecting group decision-making functionality within marketing management contexts. It addresses how group and individual decision-making styles, such as autocratic, functional, and consensus approaches, affect perceived effectiveness. Insight is given into how personal traits like introversion/extroversion and leadership influence individual decision-making preferences. The importance of matching group styles with individual preferences to enhance functionality is also discussed. Strategies for identifying and correcting group dysfunction are provided to foster a more effective decision-making environment.

nixie
Télécharger la présentation

Functional vs. Dysfunctional Group Decision-Making

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Functional vs. Dysfunctional Group Decision-Making Advanced Marketing Management Marketing 6202

  2. What Key Factors Affect Group Functionality? • The Group’s Decision-Making Style vs. • The Individual’s Decision-Making Style

  3. Functionality is in the eye of the beholder The same group may be perceived as highly functional by one member and highly dysfunctional by another

  4. Functionality is in the eye of the beholder The key is the match between the group’s style and the individual’s style

  5. Group Decision-Making Styles • Autocratic • Functional • Consensus

  6. Marketing Finance Distribution Operations Specialized by Function

  7. Consensus-Based

  8. Group Decision-Making Styles

  9. Individual Decision-Making Style • The individual’s preferred style is based on key personality traits: • Introversion vs. Extroversion • Leadership • Locus of Control • Need for Cognition • Assertiveness

  10. Avoiding (or Correcting) Dysfunction • Have a quick discussion about the group’s decision-making style in period 1: • Was it intentional or did you just fall into it? • Does it seem to be effective? • Do you want to change it?

More Related