1. Introduction to Multimedia What is Multimedia An interwoven combination of digitally manipulated text, photographs, graphic art, sound, animation and video elements. Multimedia Authoring

2. Introduction to Multimedia • Why use Multimedia ? • Multimedia is normally used to convey a message. It seeks to generate some interaction with the viewer. Generally it seeks to encourage some sort of learning in the viewer. • To learn well: • An individual should be motivated to learn • An individual should engage with the content • The delivery of the content should encourage recall of previous knowledge or related experiences of the content • An individual should maintain attention for the time necessary for learning to happen. • A combination of words, sounds and images has been shown to best induce learning. • Reference: http://deoracle.org/online-pedagogy/teaching-tools/why-use-multimedia-in-your-online-classroom.html Multimedia Authoring

3. Applications of Multimedia • Business • Until recently, the main application for multimedia in business was for training. • Now multimedia is used: • to create marketing presentations that advertise and sell products • to create presentations to present trends/new ideas to management • to promote a business • to produce television commercials with unique media content Multimedia Authoring

4. Applications of Multimedia • Education • Multimedia applications can be used by the teacher or can be created by students to learn and to provide evidence of their learning. Multimedia Authoring

5. Introduction to Multimedia • Web based Training (WBT) and Distance Learning • computer-based training (CBT) employs the technologies of the Internet and the World Wide Web. • self-directed, self-paced instruction • WBT has the advantage of being able to offer up-to-date content on any type of computer platform. • Web-based training has exploded in recent years. • Distance learning, also called distance education, is the delivery of education from one location while the learning takes place at other locations. • For example: Element K – La Trobe University’s online training website Multimedia Authoring

6. Applications of Multimedia Entertainment Multimedia computer games simulate a real or fictitious world, in which users play the role of a character and have direct control of what happens in the game.For example: http://www.primarygames.com/puzzles/strategy/battleship/index.htm The music industry also sells interactive multimedia applications on CD-ROM and DVD-ROM. For example: http://www.multimedia-interactive.com/cdroms.htm Multimedia Authoring

7. Applications of Multimedia Newspapers and Magazines A multimedia newspaper and a multimedia magazine are digital versions of a newspaper or magazine via the World Wide Web. Today, many print-based magazines and newspapers have companion Web sites that provide multimedia versions of some or all of their printed Use of audio, video clips and animations to convey information (ie: weather patterns, election results. Multimedia Authoring

8. Multimedia Websites Some web sites www.magickeys.com/books/bee/indexf.html www.eyeclick.com/lp/EyeClick.html?_kk=multimedia%20kiosks&_kt=4c0d5316-3635-44fe-8e85-4b773a87ceb0&gclid=CNCC087z25sCFcEtpAodY2V5Aw www.cocacola.com www.seenit.co.uk/meet-the-cooler-ebook-reader/073876/ www.sphinxkids.org/index.html www.saints.com.au www.betterbusinesspresentations.com/flash-animation-miura.php www.discoverblackberry.com/8100demo/ www.apple.com/au/iphone/ http://www.ray-ban.com/USA/ Multimedia Authoring