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Shaping Public Opinion

Shaping Public Opinion. The 7 Types of Propaganda. What is Public Opinion ?. Point of view about an issue held by a large number of people Can have a great influence on our government leaders . What does “Public Opinion” have to do with politics and government?.

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Shaping Public Opinion

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  1. Shaping Public Opinion The 7 Types of Propaganda

  2. What is PublicOpinion? • Point of view about an issue held by a large number of people • Can have a great influence on our government leaders

  3. What does “Public Opinion” have to do with politics and government? • Candidates often try to learn public opinion in order to be elected • Elected officials use public opinion to “keep up with the people”.

  4. How can public opinion be shaped and changed…?

  5. By the use of…

  6. What is Propaganda? • Methods used to influence public opinion… • We are going to talk about 7 types of propaganda. • Then you will have a chance to test your ability to find the different propaganda devices at work.

  7. Bandwagon Attempt to convince others that “everyone is doing something”, and they “should do it too.”

  8. Card Stacking • Present your side of the story • Downplay or completely ignore the other side.

  9. Glittering Generalities • Use positive, general terms that everyone can identify and agree with… • “Peace” • “Freedom” • “Justice”

  10. Name Calling • Playing into the fears of people by labeling others with negative names… • “Mudslinging” and “Attack Ads”

  11. “Plain Folks” • Gain the support of the “common people” by trying to appear just as they are…

  12. Testimonial • Use a famous person to support a candidate or product.

  13. “Transfer” • Use positive symbols to support an issue or candidate • Symbols are associated with issue or candidate

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