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The internationalisation handbook

The internationalisation handbook. Cecilia Johansson for Bill Greenhalgh, NWDA. TACTICS main objectives. To develop better cluster policies, practical tools and incentives for clusters and their firms in the EU, through a Reflection Group and the

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The internationalisation handbook

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  1. The internationalisation handbook Cecilia Johansson for Bill Greenhalgh, NWDA

  2. TACTICS main objectives To develop better cluster policies, practical tools and incentives for clusters and their firms in the EU, through a Reflection Group and the European Cluster Alliance, issuing the 6 following thematics: • Fostering international cluster cooperation: • Evaluating cluster excellence: • Supporting cluster marketing and branding: • Using excellent clusters to address emerging industries incl. innovative services: • Channelling RDI funding through excellent clusters: User-driven excellent clusters: • User-driven excellent clusters To valorise relevant cluster and trans-national initiatives developed in the previous 4 INNO-nets : CLUNET, CEE Cluster-Network, BSR and INNET !

  3. The Reflection Group + 7 TACTICS partners: 14 Reflection Group members: Ian Cresswell, Luxinnovation GIE, Luxembourg Klaus Haasis, MFG Baden-Württemberg, Germany Sigrid Johannisse, SenterNovem, Netherlands Arkadiusz Kowalski, Ministry of Economy, Poland Andrew McDonald, Scottish Enterprise, UK Gerd Meier zu Köcker, VDI/VDE, Germany Werner Pamminger, Clusterland, Austria Alberto Pezzi, Department of Innovation, University and Enterprise, Generalitat de Catalunya, Spain Paolo Pispola, Institute for Industrial Promotion, Italy Sille Rossi, Ministry of Economic Affairs and Communication, Estonia Nikos Vogiatzis, Corallia Clusters Initiative, Greece Ludovic Zekian, Ministry of Economy, Industry and Employment, France Zita Zombori, Pole Program Office, Hungary Lars Christensen, Region Värmland, Sweden • Oséo, France • VINNOVA, Sweden • NWDA, UK • TMG, Austria • IWT, Belgium • PAED, Poland • Veneto Innovazione, Italy

  4. INTERNATIONALISATION HANDBOOK A key deliverable from TACTICS Will address the Why? for Internationalisation Will address the How? for Internationalisation

  5. HANDBOOK “CUSTOMERS” • Cluster managers – who will use the Handbook for the benefit of: • The cluster organisation • Cluster members, especially SMEs • Policy makers and funders of cluster initiatives • What do the Customers & the EC need?

  6. What´s in it for me??? Which development stage? Emerging cluster initiative? Mature cluster initiative? Total mobilisation in Triple Helix? The regional leadership wants' to look abroad?? What do the companies want? Looking for a single contact? Acting globally? Market needs?

  7. INTERNATIONAL CLUSTER COOPERATION: The JOURNEY Outward facing “Global” cluster Sustain the networks Measure Success Use Networks Implement Projects Take Action Develop Trust & Projects Identify Partners Implement Training Create Strategy & Action Plan Utilise Funding Get Ready Identify Opportunities Assess Readiness Inward looking “Local” Cluster Why Internationalise?

  8. What will the Content be? • Experiences from whole Europe • Case studies collected within the Tactics Innonet • 14 countries participation (so far) • International strategies • Macro region cases • Etc • Advices from the Tactics Reflection group

  9. HANDBOOK – Delivery Options? Hardcopy PowerPoint presentations Online training Mobile Phone Apps eBook – Travel Guide / Encyclopaedia Others?

  10. What do you want?? Questionnaire…..

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