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BUSINESS 343: INTRODUCTION TO MARKETING SECONDARY RESEARCH SKILLS AND RESOURCES

BUSINESS 343: INTRODUCTION TO MARKETING SECONDARY RESEARCH SKILLS AND RESOURCES. Jenna Walsh Business Librarian (Surrey Campus ) jmwalsh@sfu.ca. Spring 2012. Why I’m here … . To save you time spent on research To talk about research strategies and resources. Agenda.

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BUSINESS 343: INTRODUCTION TO MARKETING SECONDARY RESEARCH SKILLS AND RESOURCES

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  1. BUSINESS 343: INTRODUCTION TO MARKETINGSECONDARY RESEARCH SKILLS AND RESOURCES Jenna Walsh Business Librarian (Surrey Campus) jmwalsh@sfu.ca Spring 2012

  2. Why I’m here … • To save you time spent on research • To talk about research strategies and resources

  3. Agenda Our agenda will roughly follow your handout: • Identifying likely publishers • Sample resources • Library guides

  4. Identify likely publishers

  5. Brainstorming: Why should you be a bit disappointed if I handed you a report that answered all of your questions perfectly?

  6. Finding the “perfect” information Often, you won’t be able to find exactly what you want for your assignment. Some of the information you’d like to find won’t be available or it will be decidedly imperfect. If X doesn’t seem to be available, what other information would help you to determine X?

  7. Library guides There are a variety of SFU Library research guides available to you, including … • Market Research • International Market Research • Company Information • Industry Surveys

  8. Finding Library guides From the Library’s homepage, you can find the guides like this …

  9. Sample Resources From your assignment … III.  Evidence to Support the viability of your innovative product.Find and present one piece of good information from each of the three following sources: • A "report" from the Passport GMIDdatabase • Numbers: Quantitative / Statistical Data from one of these sources: World Development IndicatorsUNDATAPassport GMID Economist Intelligence Unit • Anything from any other source.  Refer to the Library website, "International Marketing Guide" as a starting point, especially section 4.1.2: Web Guides.

  10. Sample Resources From your assignment … III.  Evidence to Support the viability of your innovative product.Find and present one piece of good information from each of the three following sources: • A "report" from the Passport GMIDdatabase • Numbers: Quantitative / Statistical Data from one of these sources: World Development IndicatorsUNDATAPassport GMID Economist Intelligence Unit • Anything from any other source.  Refer to the Library website, "International Marketing Guide" as a starting point, especially section 4.1.2: Web Guides.

  11. Sample Resources From your assignment … III.  Evidence to Support the viability of your innovative product.Find and present one piece of good information from each of the three following sources: • A "report" from the Passport GMIDdatabase • Numbers: Quantitative / Statistical Data from one of these sources: World Development IndicatorsUNDATAPassport GMID Economist Intelligence Unit • Anything from any other source.  Refer to the Library website, "International Marketing Guide" as a starting point, especially section 4.1.2: Web Guides.

  12. Getting Help

  13. Getting Help • Ask anyone at the reference desk in any of the three campus libraries • Use our Ask a Librarianservices (via the Library home page) to contact a librarian (by phone, IM, or email). • Contact : Jenna Walsh jmwalsh@sfu.ca Class? Due Date? Where have you searched? How have you searched? Found anything close to what you need?

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