PR & Promotion Strategies

PR & Promotion Strategies Presented by: Lauren Percilla, Eric Schilling, James Schosser, Ann Whitaker

Elektrip Master Contact List

PR Strategy: Master Contact List Newspaper: High Country News Contact: Michelle Nijhuis 119 Grand Ave. PO Box 1090 Paonia CO 81428 970.527.4898 michelle@hcn.org The Denver Business Journal Contact: Neil Westergaard – Editor 1700 Broadway, Ste. 515 Denver, CO 80290 303.837.3500 nwestergaard@bizjournals.com The Denver Post Contact: Steve McMillan – Business Editor 1560 Broadway Denver CO 80202 303.820.1201 business@denverpost.com Associated Press (AP) Denver Colorado Contact: Sandy Shore 1444 Wazee St. Suite 130 Denver, CO 80202 303.825.0123 sshore@ap.org Denver Daily News Contact: 2330 Broadway Suite 102 Denver, CO 80205 303-433-1492 DU Clarion Contact: Connie Mierkey - Managing Editor 2055 E. Evans Denver, CO 80208 303.871.3131 cmierkey@du.edu UCD Advocate (University) Contact:900 Auraria Parkway Suite 345 P.O. Box 173364 Denver, CO 80217 303.556.3671 Advertising@UCDAdvocate.com Magazines/Ezines: Denver Magazine Contact : 1610 Wynkoop Street, Suite 400 Denver, Co 80202 303.623.6900 info@denvermagazine.com 5280 Contact : Amanda Faison – Senior Editor Luc Hatlestad – Senior Editor 1224 Speer Blvd. Denver, CO 80204 303.832.5280 Mile High Sports Magazine Contact : 8601 Turnpike Drive, Ste. 100 Westminster CO 80031 303.650.1795 Colorado Biz Magazine Contact: Mike Cote – Editor Tech/Eco/Business Cherry Creek Living Magazine (City guides) Rocky Mountain Sports Magazine Colorado Expression Magazine (Lifestyle: Affluent) Colorado Homes & Lifestyles Magazine (Home) Contact: Hillary Oswald – Editor-in-Chief Denver Magazine (Lifestyle: Affluent) Contact: editorial@denverlifemagazine.com Denver Home Magazine (Lifestyle: Affluent) Go Go Magazine (City Guides) Colorado Statesman (Political & Government) Contact: info@coloradostatesman.com Denver Urban Spectrum (Race & Ethnic) Contact: Tanya Ishikawa – Writer Denver Voice (Politics & Government) Contact: editor@denvervoice.org Politicker CO (Politics & Government)

PR Strategy: Master Contact List Radio Stations: Jazz 89 KUVO – Denver’s Jazz Radio Contact: Tina Cartagena Director of Marketing and Underwriting 303.480.9272 x12 tina@kuvo.org KTCL FM 93.3 – Modern Rock Contact: Dana Keefe Radio Advertising 303.713.8000 KALC FM 105.9 – Top 40 Radio Contact: Carrie Williams Promotions Director 303.967.2700 KBPI FM 106.7 – Active Rock Contact: Craig Kundra Radio Sales 303.713.8000 KGNU FM 88.5 – Public Broadcasting Radio Contact: Rose Brunning KGNU AM 1390 – Public Broadcasting Radio Denver Coordinator Annie Sugar Denver Fundraising Director 303.449.4885 KIMN FM 100 – Top 40 Radio Contact: 1560 Broadway, Suite 1100 Denver, Colorado 80202 303.832.5665 info@wilksbroadcasting.com KKFN AM 950 – Sports Radio Contact: JJ - Promotions 7800 E. Orchard Rd, Suite 400 Greenwood Village, CO 80111 303.321.0950 KKZN AM 760 – Progressive Talk Contact: Ed Shultz – Promotions 4695 South Monaco Street Denver, CO 80237 303.713.8000 KRFX FM 103.5 – Classic Rock Contact: Robbyn Hart – Promotions 4695 South Monaco Street Denver, Co 80237 303.631.2369 KYGO FM 98.5 – Country Music Contact: Paul Heling – Promotions 7800 East Orchard Road Greenwood Village, CO 80111 303.270.9734 KVOD FM 88.1 – Classical Music Contact: Colorado Public Radio Bridges Broadcast Center 7409 South Alton Court Centennial, CO 80112 303.871.9191 KRKS FM 94.7 – Christian Music Contact: Jules Dygert – Promotions 131 South Vaughn Way, Suite 601 Aurora, CO 80014 303.750.5687 KKFN FM 104.3 – Local Sports Contact: JJ - Promotions 7800 E. Orchard Rd, Suite 400 Greenwood Village, CO 80111 303.321.0950

PR Strategy: Master Contact List Internet: Bike Denver – A Voice for Denver Cyclist Contact: 1536 Wynkoop Street, Suite 801 Denver, CO 80202 contact@bikedenver.org http://www.bikedenver.org/ Television Stations: KBDI – PBS Affiliate Contact: Colorado Public Television 2900 Welton Street, 1st Floor Denver, CO 80205 303.296.1212 KCNC – CBS Affiliate Contact: John Montgomery - Assignment Manager 1044 Lincoln Street Denver, CO 80203 303.830.6464 KDVR – Fox Affiliate Contact: John Strassner - Assignment Manager 100 East Speer Boulevard Denver, CO 80203 303.595.3131 KMGH – ABC Affiliate Contact: Missy Evanson - Assignment Manager 123 Speer Boulevard Denver, CO 80203 303.832.0162 KRMA – PBS Affiliate Contact: Rocky Mountain PBS 1089 Bannock Street Denver, CO 80204 303.892.6666 KTVD – UPN Affiliate Contact: Melissa Lindstrom - Assignment Manager 500 Speer Boulevard Denver, CO 80203 303.871.9999 KUSA – NBC Affiliate Contact: 500 Speer Boulevard Denver, CO 80203 303.871.1491 KWGN – WB Affiliate Contact: John Strassner - Assignment Manager 100 East Speer Boulevard Denver, CO 80203 303.595.3131

Promotional & PR Strategy 1

Promotional Strategy: Continuous Incentive Program • Trade In Program • $200 Credit Toward Elektrip Purchase • Partner With Recycle Bicycles, 501.c.3

Promotional Strategy: Continuous Incentive Program • Bring in Used Bicycle

Promotional Strategy: Continuous Incentive Program • We Refurbish and Donate

Promotional Strategy: Continuous Incentive Program • Community Organizations

Promotional Strategy: Continuous Incentive Program • Associates in Program • Bicycle Village • Arapahoe Cyclery • Campus Cycles • Bicycle Pedal’R • Aurora Family Cycles • The Bike Depot • Derailer Bicycle Collective • RTD-Denver.com

PR Strategy: Feature Article • Freelancer Ron Doyle – bicycle enthusiast • Amanda Faison- Senior Editor/Food EditorIn addition to managing everything dining related, the avid runner and cyclist writes the Great Outdoors section as well as feature and service packages. • Sections: Culture, Space, and Vogue • Dana Butler

PR Strategy: Press Release April 1, 2010 FOR IMMEDIATE RELEASE Elektrip Improving Denver Community Denver, CO – April 1st, 2010 – The newly created company, Elektrip®, in conjunction with Denver Recycle Bicycles, announced they will be teaming up to get more bikes to disadvantaged individuals of Denver. Elektrip® will be obtaining gently used bikes of all sizes through an incentive program at their store. These bikes will then be repaired and refurbished. Once the restoration is complete, they will be given to a disadvantaged individual in the Denver community. Donations are always accepted, and there will be a waitlist for those who would like to receive a bicycle. Elektrip® will continue to provide bikes to those in need throughout the year. In conjunction with fellow sponsors, Elektrip® will improve the Denver community by providing bicycles for the less fortunate. To learn more about Elektrip® and the Recycle Bikes program, visit www.elektrip.com

Promotional: Special Event • Event To Be Hosted On Museum Grounds • Giveaways • Information Sessions

PR Strategy: Speakers Bureau • Lecture On Sustainable Energy Technology • Lead Engineer For ElektripWill Lecture On Energy Efficient Transportation

PR Strategy: Speakers Bureau • Why would the Denver Museum of Nature & Science host a lecture like this? • Audience Members Are An Important Demographic For Elektrip • Drawing For a Free Elektrip Second Wind • The PR Will Be a Coordinated Effort • Further PR

PR Strategy: Press Release April 1, 2010 FOR IMMEDIATE RELEASE Elektrip Announces Lecture on Sustainable Energy Technology Denver, CO – June 15, 2010 - Elektrip® in conjunction with the Denver Museum of Nature & Science announced an upcoming lecture on Sustainable Energy Technology today. The lecture will be held on July 1st in the Ricketson Auditorium at the Denver Museum of Nature & Science from 7-9:30pm. Admission is free but reservations are recommended. “There is a great deal that can be done to reduce the energy requirements of Denver’s workforce, and improvements in transportation technology could lead the way,” said Jan Tschichold, lead engineer at Elektrip®. Jan Tschichold will lecture on the development of energy efficient transportation and the effect this will have on sustainable energy technology. One lucky lecture attendee will go home with a brand new Second WindTMElektrip® commuter bicycle. A 700 Watt, silent hub propulsion system with quick charge Lithium Ion Batteries, powers the Second Windtm bike. The bicycles have light carbon fiber frames (the bike weighs in at thirty-five lbs unloaded), run flat tires, and disc brakes. This makes them ideal for any local commuter wishing to reduce their energy usage. After the lecture all attendees and museum patrons will be encouraged to try the bicycle for themselves. Elektrip® staff will be stationed in a booth outside the museum’s front entrance to talk about Elektrip®’s efforts to reduce Denver’s reliance on fossil fuels. They will also give lessons on how the bicycles operate and road safety tips. To learn more about Elektrip® and its line of bicycles go to www.elektrip.com

Promotional: Special Event • Urban Assault Ride • Giveaways • Information Sessions

Promotional: Special Event • EMTs on Elektrip Bikes For Falls In Crowded Areas • Donate Special Second Wind™ Bikes to EMTs

PR Strategy: Press Conference • Television, Radio, Print (All Major Media) • EMTs • Further PR

PR Strategy: Press Release June 1, 2010 FOR IMMEDIATE RELEASE Elektrip Announces DONATIONS OF ELECTRIC BICYCLES TO EMTS Denver, CO – July 15, 2010 - Elektrip® will donate five Second WindTM bikes to Denver EMS at the Urban Assault Ride. EMS workers will use these bikes during the event to rush to the aid of any riders or spectators in crowded areas that are difficult to get an ambulance. Notified of the donation by Elektrip®, EMS worker Dennis Schlep said; “Yeah, these bikes could really take a lot of the work out of responding to emergencies. We would be able to get there quickly and we wouldn’t be tired when we arrive, that way we would havemore energy to provide care. These bikes can make a big difference.” “We at Elektrip® support our EMTs whole-heartedly,” said Jeff Erickson, head of Public Relations at Elektrip®. “Denver has the finest EMTs in the nation that are there whenever we need them three hundred and sixty-five days a year. We thought it was time for Elektrip to show our support for them by giving them these bikes. After all they do for us; this is the least we could do.” The Elektrip® Second WindTM bicycle is powered by a 700 Watt, silent hub propulsion system with quick charge Lithium Ion Batteries and each bike will have two for extended range. The bikes have light carbon fiber frames (the bike weighs in at thirty-five lbs unloaded), run flat tires, and disc brakes. “These bikes will allow Denver EMTs to get through crowds to help injured people at this and other crowded events and unlike riding a traditional bike, the Elektrip® Second WindTM bike will do the pedaling for them leaving them with energy to help people,” said Erickson. “Other EMTs may even call them Cheaters™.” To learn more about Elektrip® and its line of bicycles go to www.elektrip.com

Promotional: Annual Tradition • Commuter Race • Held A Week Prior to National Bike to Work Day • Second Wind vs Bus vs Bike vs Car

Promotional: Annual Tradition • Giveaways • Information Sessions • Lunch at Finish Line

PR Strategy: News Segment • CW2 “Extreme Kellie” with Kellie MacMullen on Daybreak • Further PR

PR Strategy: Press Release April 1, 2010 FOR IMMEDIATE RELEASE Elektrip Announces DENVER COMMUTER RACE Denver, CO – June 1st, 2010 - Elektrip® in conjunction with National Bike to Work Day announced an upcoming commuter race. The race will be held on June 24th and will begin at 8 a.m. in Washington Park and will end at the 16th Street Mall Downtown. There will be one person on a bicycle, one person on a bus, one person in a car, and one person on the Elektrip® Second WindTM commuter bicycle. Elektrip® aims to demonstrate that the Elektrip® Second WindTM is the quickest and most convenient form of commuter transportation. The Second WindTM Elektrip® commuter bicycle is a 700 Watt, silent hub propulsion system with quick charge Lithium Ion Batteries that power the Second WindTM bike. The bicycles have light carbon fiber frames (the bike weighs in at thirty-five lbs unloaded), run flat tires, and disc brakes. This makes them ideal for any local commuter wishing to reduce their energy usage. After the race Elektrip® will encourage viewers to test drive the Second WindTM and FreeRiderTM commuter bicycles. Elektrip® staff will be stationed at the finish line to talk about Elektrip®’s efforts to reduce Denver’s reliance on fossil fuels. They will give lessons on how the bicycles operate while giving away complimentary souvenirs and lunch to all passersby. To learn more about Elektrip® and its line of bicycles go to www.elektrip.com

Promotional: Giveaways

PR & Promotion Strategies