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Explore the lifecycle and dimensions of conducting research in Global IT with a focus on Arab Culture and IT policies. Learn about key stages, pros and cons of research programs, and practical lessons. Develop an understanding of cross-cultural studies and IT diffusion theories.
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Georgia State University Atlanta, Georgia, U.S.A. Detmar W. Straub Karen D. Loch www.detmar straub.com
Agenda • Defining Programs of Research (PRs) • Two Dimensions for Global PRs • Lifecycle of ACIT-APIT (Arab Culture and IT; Arab Policy and IT) PR • Stages 1-4 • Pros and Cons of PRs • Practical Lessons Learned
High impact research questions Incremental accumulation of knowledge Longitudinal Organic Team-based Theory or frameworks Knowledge Transfer Continuity Funding Defining Programs of Research Always Present Frequently Present
Distribution of Types of Research Single- shot Thematic or Mini-Programs Programs
Ricardo Checchi Galen Sevcik Khaled Wahba Sherif Kamel Karen Loch Detmar Straub
Cultural Sets Micro-level effects Technological IT/System Acculturation Outcomes Macro-level effects Technology Infrastructure Stage 1: Working Model
Cultural Sets Technological Acculturation -Influence of external, high technology (technologically advanced cultures such as Western industrialized cultures, Ex-Soviets, China, Turks, etc.) on individual/group/culture as a whole; later, “Culturation” and “exposure to…” National Technology IT/System Outcomes Infrastructure -Actual use -Intention to use -Status of the technology infrastructure of nation; later, national IT policy added -Diffusion -Success of System Development Methodologies -Cultural and social responses of individuals and groups; beliefs and values; also, social norms, such as influence of family members, heads of organizations, peers, etc.; also socio-culturally influenced motivations; later, less social norms
Alternative Theory Base Building Blocks for Cross-Cultural Studies Theory Bases -Social Presence/Information Richness Theory -Social Influence Theory -Innovation Diffusion Theory -Attitudes-Behavior Theory -Task-System Fit Theory Hofstede's Cultural Dimensions
Stage 1: Emergent Model National ICT Policies, Infrastructure + Economic Development + +/- Transfer ITT/ Implementation ICT Outcomes Factors + Socio- +/- Cultural Change + Culture-Specific Beliefs & Values Technological Culturation .
Stage 1: Parsimonious Testing ITT/ ICT Outcomes +/- + Culture-Specific Beliefs & Values Technological Culturation
Japan Europe Switzerland TAM Explanation of IT Use U.S.A. Cultural Influences on IT Diffusion TAM Explanation of IT Use TAM Explanation of IT Use Sources: Straub, Information Systems Research, 1994 Straub, Keil, and Brennan, Info & Mgmt, 1998
Stage 2: TAM and Arab Culture Source: Rose & Straub, Journal of Global Info. Mgmt, 1998
National ICT Policies, Infrastructure + Economic Development + +/- Transfer ITT/ Implementation ICT Outcomes Factors + Socio- +/- Cultural Change + Culture-Specific Beliefs & Values Technological Culturation . Stage 3: NSF Model