1 / 13

Building an Online Community in 9 Steps

Learn how to cultivate a thriving online community in 9 essential steps. Discover the importance of listening, seeding, recognition, and integration to foster growth and engagement. Gain insights on moderation, transparency, and measurement for sustained success. Images and practical tips included.

obelia
Télécharger la présentation

Building an Online Community in 9 Steps

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. How do you build an online community? (A Work in Progress...) Image: http://www.flickr.com/photos/matthamm

  2. How do you build a community? Image: http://www.flickr.com/photos/dwulff

  3. You can’t... You provide for, encourage and reward community to allow it to grow Image: http://www.flickr.com/photos/matthigh

  4. The 9 steps: Listening Objectives Technology Seeding Recognition Moderation + Maintenance Transparency Integrate it into everything you do Measurement and Analysis.

  5. Step 1: Listening • What’s out there? • Google (inc Blog search) • Twitter search • Facebook • Ning • Technorati Image: http://www.flickr.com/photos/smoovey

  6. Step 2: What’s the point? 1. What tangible results do you want? 2. How can you help an existing community, or provide value for people by creating a new one? (And ‘because it’s ours/official doesn’t work by itself!) Image: http://www.flickr.com/photos/elventear

  7. Step 3: Don’t be different for the sake of it. Most software has evolved to basic conformity for a reason. Don’t try to reinvent the blog or forum for the sake of it. ‘Bad artists copy, good artists steal’ – Picasso. Image: http://www.flickr.com/photos/missrogue

  8. Step 4: Seeding • Encourage popular people to contribute. They’re the 5% who attract the other 95%. • Be present and involved yourself where appropriate Image: http://www.flickr.com/photos/deboni

  9. Step 5: Provide recognition • Reward good contributors with public recognition. • Reward new members and posters with encouragement and involvement. Image: http://www.flickr.com/photos/raptortheangel

  10. Step 6: Moderation/Maintenance • Moderate lightly/politely but firmly. Make rules clear. • Provide adequate resources. • Continuously evaluate and evolve software/technology Image: http://www.flickr.com/photos/pictoscribe

  11. Step 7: Transparency and having fun • Share your enjoyment of what you do – don’t be embarrassed. • Be transparent where possible – explain the reasons behind actions and people will understand them – and then defend the reasoning to others. Image: http://www.flickr.com/photos/teflon

  12. Step 8: Integration • Arrange offline events • Build community/CRM into your core business strategy • Ensure every employee has clear guidelines, guidance and trust to interact. • Don’t abuse it by broadcasting ‘because you can’ • Carry the same values from a receptionist answering the phone to direct marketing to advertising. Image: http://www.flickr.com/photos/scobleizer

  13. Step 9: Measurement • Defined by business objectives. • Scale (on-site/external) • Number of conversations (on-site/external) • Brand perception/NPS • Contributions (UGC ) • Subscriptions (RSS/Email) • Revenue . Image: http://www.flickr.com/photos/saz

More Related