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Pioneering Sustainable Paper and Packaging Practices Since 1927

Discover the importance of sustainable practices in the pulp and paper industry. As the largest facility in the western U.S., we have been dedicated to green innovations since 1927. This initiative addresses three critical questions: Why is going green important? How does credibility in sustainability affect businesses? What actions can you take towards sustainability? Join us in understanding why 36% of U.S. shoppers prefer eco-friendly packaging and how you can contribute to a greener future.

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Pioneering Sustainable Paper and Packaging Practices Since 1927

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  2. Three Questions 1 Why green? 2 Does green credibility matter? 3 What can you do?

  3. Who We Are • Largest pulp and paper facility in the western U.S. • Founded on sustainable practices • Pioneered the use of residual wood by-products in the paper and corrugated products industry

  4. Why Green? It matters to: The environment Your bottom line Your customers

  5. Customers 36% of U.S. shoppers want environmentally-friendly packaging 50% are willing to pay more for green packaging 59% say environmental claims positively impact their purchasing behavior Perception Research Services (March 2012)

  6. Natural kraft paper Compared to bleached paper, the manufacture of natural kraft paper results in: • 21% less fiber used • 30% less energy used • 46% less waste water • 6% less greenhouse gases Environmental Paper Network

  7. Credibility Matters Shoppers are becoming more skeptical of manufacturers’ behaviors and motives Fewer shoppers feel that motives are primarily honorable • 57% in 2011 Perception Research Services (March 2012)

  8. Here’s what you can do about it.

  9. Sustainability in four steps 1. IDENTIFY 2. REVIEW 4. EVALUATE 3. DIFFERENTIATE

  10. Three Questions 1 Why green? 2 Does green credibility matter? 3 What can you do?

  11. Thank you!

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