1 / 5

Becky Jarvis and Marie Campbell Becky.j@38degrees.uk marie.c@38degrees.uk

Becky Jarvis and Marie Campbell Becky.j@38degrees.org.uk marie.c@38degrees.org.uk www.38degrees.org.uk @38_degrees www.facebook.com/peoplepowerchange. Strategy. 1. What is this campaign about? 2. What is your aim? 3. What are your objectives?

obush
Télécharger la présentation

Becky Jarvis and Marie Campbell Becky.j@38degrees.uk marie.c@38degrees.uk

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Becky Jarvis and Marie Campbell Becky.j@38degrees.org.uk marie.c@38degrees.org.uk www.38degrees.org.uk @38_degrees www.facebook.com/peoplepowerchange

  2. Strategy 1. What is this campaign about? 2. What is your aim? 3. What are your objectives? 4. Making sure everyone is involved – relax! 5. How will we make change happen? 6. Who are your campaign targets? 7. What tactics are you going to use?

  3. Writing an email The Principles • Make sure it is scan-able • Most important thing first • Is it ‘we’ or ‘me’? • What do you want them to do? • Writing to a friend • Show don’t tell • Use vivid imagery

  4. Writing an email Building Blocks of an email • Set out crisis and opportunity • Why now? • How will what we do make change happen? • The bigger picture and evidence

  5. Becky Jarvis and Marie Campbell Becky.j@38degrees.org.uk marie.c@38degrees.org.uk www.38degrees.org.uk @38_degrees www.facebook.com/peoplepowerchange

More Related