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The Evolution of Web Design: From Structure to Aesthetics and Cultural Adaptation

This overview explores the evolution of web design from the linear structures of the early 2000s to the more dynamic, aesthetically pleasing websites of the present. David Siegel's insights into generation-based design, Patrick J. Lynch and Sarah Horton's structural guidelines, and Aaron Marcus and Emilie West Gould's consideration of cultural dimensions reveal the complex interplay between function, user interface, and cultural variance. The adaptation of websites to global audiences is discussed, highlighting significant examples from different generations and cultural contexts.

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The Evolution of Web Design: From Structure to Aesthetics and Cultural Adaptation

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  1. Digitale trends

  2. David Siegel: Killer websites. Kunsten at designe websites, 2000. Patrick J. Lynch & Sarah Horton: Web Style Guide, 1999. Aaron Marcus & Emilie West Gould: Crosscurrents. Cultural dimensions and Global Web User-Interface Design, in: Interactions, juli + august 2000.

  3. David Siegel: tre generationer for webdesign. 1. generation. Liniær struktur. Funktion fremfor æstetik. Væg-til-væg-tekst. Eksempler: geocities.com/capitolHill/2051/ 2. generation. Netscapes lancering af udvidelser til HTML. Menubaseret. Eksempler: www.europeancachet.com, www.maersk.com, www.ddc.dk, www.ifm.ku.dk, www.collectivestudios.com 3. generation. Fokus på totaloplevelse, tilrettelagt forløb, funktion og æstetik ikke et ’enten-eller’, men et ’både-og’. Eks. www.art.uiuc.edu/ludgate/, www.gizmonics.com, www.highfive.com, www.k10k.dk

  4. Partick J. Lynch & Sarah Horton: Struktur afhænger af formål og målgruppe. Designmaskinen: Forskellige former for markedsføring: Multiregional tilpasning: www.mcdonalds.com, Www.levis.com Global fortolkning: www.ikea.com Universalisme: www.disney.com

  5. Aaron Marcus & Emilie West Gould: Udgangspunkti Geert Hofstedes undersøgelse af IBM Ansatte i 52 lande. Kulturelle differentieringsparametre: 1. Powerdistance (hvor stor forskel mellem ’høj’ og ’lav’). 2. Individualisme vs kollektivisme 3. Feminitet vs maskulinitet 4. Uncertainty Avoidance (undgåelse af usikkerhed).

  6. Website med høj power distance: Eks. www.pk.uum.edu.my/uummain/ Website med lav powerdistance: Eks. www.ichthus-rdam.nl/

  7. Websites med høj uncertainty avoidance: Eks. www.sabena.com/ Websites med lav uncertainty avoidance: Eks. www.britishairways.com/

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