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Mark Beall

Mark Beall. Director of Business Development and Concessions Management at Florida’s Turnpike. October 30, 2012. Agenda. Service Plaza Redevelopment Project Tollbooth Advertising Sponsor-a-Highway Program Specific Services Logo Board Advertising State Farm Safety Patrol Program

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Mark Beall

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  1. Mark Beall Director of Business Development and Concessions Management at Florida’s Turnpike October 30, 2012

  2. Agenda • Service Plaza Redevelopment Project • Tollbooth Advertising • Sponsor-a-Highway Program • Specific Services Logo Board Advertising • State Farm Safety Patrol Program • Plaza Sponsorship Study • Service Plaza Hotel Study • Anclote Service Plaza Project

  3. Service Plaza Redevelopment Project • Project to replace/renovate aging facilities at eight service plazas on Florida’s Turnpike Mainline and Homestead Extension • Upgrade design architecture, function of the service plazas, and associated services

  4. Analysis of Facility Issues • Gas stations small and old • Restaurants old and unmatched to markets served • Inadequate number and design of restrooms • Function of Plazas – Transitional, Rural, Commuter • Bus Parking at Rural Plazas • Fueling unbalanced for emergency operations

  5. Goals & Objectives • Single Source Vendor • Limited FTE Maintenance Obligation • Guaranteed Revenue Stream • Performance Standards • Shared Investment • LEED Certification • Convenience Stores • Upgrade Level of Architecture and Landscaping • Enhanced Infrastructure for Emergency Operations

  6. New vendor, new beginning…Areas USA FLTP, LLC

  7. Highlights of new Areas USA Contract • 30 year concessions agreement • $163 million Public/Private Partnership $ 62 million investment by Turnpike • Leadership in Energy and Environmental Design (LEED) Silver Certification • Annual Minimum Concession Fee or 5.75% of Gross Receipts • Annual CPI adjustment to Minimum Concession Fee • Construction Milestones

  8. Large Convenience Store Pompano Beach and Okahumpka New 11,500 sq. ft. building Three (3) to Four (4) branded food concepts New fueling facilities Expanded truck parking at Pompano

  9. Renovated Service Plazas Turkey Lake, Canoe Creek and West Palm Beach Expanded and renovated restaurant buildings 4 to 5 branded food concepts New 3,500 sq. ft. convenience stores with fueling facility and 1 branded food concept Expanded truck parking

  10. Newly Constructed Service Plazas Fort Drum and Port St. Lucie / Fort Pierce New 40,000 sq. ft. restaurant buildings, twice the size of existing buildings Six (6) to Seven (7) branded food concepts New 3,500 sq. ft. convenience stores with fueling facility and one (1) branded food concept Expanded truck parking

  11. Snapper Creek Service Plaza Renovated convenience store New restroom facilities One (1) branded food concept

  12. LEED Credit Categories • Sustainable Sites • Water Efficiency • Energy + Atmosphere • Materials + Resources • Indoor Environmental Quality • Innovation in Design

  13. Plaza Themes • Water Theme • Pompano Beach • Port St. Lucie/Fort Pierce • Canoe Creek • Landscape Theme • Fort Drum • West Palm Beach • Okahumpka • Sun Theme • Turkey Lake • Snapper Creek

  14. Water Theme

  15. Sun Theme

  16. Landscape Theme

  17. Ongoing Construction – Fort Drum

  18. Ongoing Construction – Fort Drum

  19. Ongoing Construction – Fort Drum

  20. Finished Facilities – West Palm Beach

  21. Finished Facilities - Pompano

  22. Finished Facilities - Pompano

  23. Final Food Concepts

  24. Tollbooth Advertising • Non-exclusive license to utilize outside front windows of tollbooths at certain toll facilities • Commercial interests with specific advertising/sponsorships disallowed • Department discretion to approve or disapprove • Agency secures and maintains all advertisements/sponsorships • Currently 199 toll booths utilized

  25. Sponsor-a-Highway Program • Generate revenue to help fund roadway maintenance, roadway improvements and new service programs • Acknowledgement & sponsorship signs sold as two mile segments • Vendor assumes all program costs • Annual guarantee $200K or 40% of gross receipts • Currently 115 sponsorships • Maximum 300 signs system-wide 28

  26. Specific Services Logo Board Advertising • Categories: food, fuel, lodging, camping, attractions & pharmacies • Annual guarantee $180K or 25% of gross revenue • Currently 465 logo board advertisements • HEFT – Some exits exclude Food and Fuel categories • Mainline – Food category excluded • State Farm Safety Patrol Sponsorship • Sponsorship of road ranger program in return for advertising on the vehicles and for promotional opportunities • Vehicle ID, signage, uniform & event sponsorships • Partner in research & safety • Revenue to aid in program expansion

  27. Revenue to the Turnpike Business Development Service Plaza Program Tollbooth Advertising Sponsor-a-Highway Program Specific Services Logo Board Safety Patrol Sponsorship TOTAL Program To Date $24,250,000 4,568,000 717,000 952,000 1,912,500 $32,399,500 FY12 $6,000,000 1,089,700 200,000 $180,000 $297,000 $7,766,700

  28. Hotel Study • Potential development and operation of hotel(s) at Okahumpka, Turkey Lake, Port St. Lucie/Fort Pierce and Snapper Creek Service Plazas • Limited services hotels of 60-80 rooms each • Industry Forum – December 10, 2102

  29. Anclote Service Plaza • Potential development and operation of Service Plaza at Anclote Toll Plaza (MP 23 Suncoast Parkway) • Develop after conversion of Toll plaza to all electronic tolling • 5 thousand to 11 thousand square foot building • Fueling and truck parking • Completed in 2016

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