1 / 9

Store Loads, Save Loads A way to manage your energy profile and pocketbook

Store Loads, Save Loads A way to manage your energy profile and pocketbook. OAP Assessment Thursday, March 6, 2008 Team: Giant Slayers Team Members: Drew Bennett, Christopher Hain, Nick Liao, Jeffrey Spehar, Eric Wan. The Opportunity. Opportunity Lever: Time of Use rates

ohio
Télécharger la présentation

Store Loads, Save Loads A way to manage your energy profile and pocketbook

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Store Loads, Save LoadsA way to manage your energy profile and pocketbook OAP Assessment Thursday, March 6, 2008 Team: Giant Slayers Team Members: Drew Bennett, Christopher Hain, Nick Liao, Jeffrey Spehar, Eric Wan

  2. The Opportunity • Opportunity Lever: Time of Use rates • Product: Energy storage to manage your time of use Power (kW) Peak Rates Off-peak Rates Off-peak Rates

  3. The Target Market • Requirements: • A utility bill with a “Time of use” rate option • Small energy consumption • Target Customer • Residential single-family homes • Focus first on Northern CA • 5.2 Million PG&E Residential Customers • Growth • Annual Energy demand growth: 1.25% • Annual Peak Energy demand growth: 1.35% Source: California Energy Commission Energy Report 2007 • Future Markets: NJ, CO (favorable regulatory environments)

  4. Business Analysis Customer Analysis (Best Case): $2480/yr $1730/yr • Peak demand (storage req.): 12 kWh The Battery: Lead-Acid Technology • Volum. density: 70 Wh/L • Efficiency: ~80% • # of cycles: 500-800 • Cost of energy: 10 Wh/$ • Savings: $750/yr Load shift with storage • To meet peak demand, we make a product that… • is the size of a small refrigerator • costs $1200 to make • lasts at least 5 years.

  5. Business Model • Cost per unit: • $1,200 + $300 overhead, delivery, and services = $1,500 • Revenue per unit: • 3-year payback at $750/yr = $2,250 • Add value of surge protector and backup power “generator”: $250 • Profit projections: • $1000/unit in best case customers, $100/unit in worst case • Size is customizable depending on kWh need of customer • Energy savings has close relationship with kWh need • 5M PG&E customers at 10% penetration rate = 500,000 customers • ~$60M market in Northern California alone

  6. Challenges and Risks Technical • Standard risks with taking a product to market • R&D, Manufacturing and Production, Sales and Marketing • IP risk: anyone can copy our product • Lead-acid technology is relatively mature • Distribution and Installation infrastructure • Safety concerns Market • Rate disparity drives our opportunity • Rates are not under our control • Rates are set by California Energy Commission and Utilities • Possibly Mitigate by Political Lobbying or Partnering with Utilities

  7. Competition and Proxies • GridPoint Technologies • Raised $88.5 million investment. • Named top 100 technology pioneers by Davos World Economic Forum 2008 • Key Differentiations: • Market: Commercial vs. Residential • Control given to utilities vs. residents • The Utilities: “Load-Leveling” • Store and use old EV batteries in a leveling bank • Store off-peak energy and release on-peak • Potential conflict: who has the control? • Utilities or Households? • Potential Distribution Partnership • Also Potential Competition

  8. Growth Opportunities • Expansion after pilot in Northern CA • Almost all American utilities have Time-of-Use rates • “Plug and Play” Energy Platform • Integrate third-party energy efficiency and distributed generation systems • Open Source software to designers of: • Photovoltaics • Cogeneration products • Smart use and energy distribution • Generate and report user statistics

  9. Conclusion • This is a bona fide opportunity. • The market is growing and so is consumer awareness. • The technology is simple, flexible, and gives the consumer control. • Long-term market risks exist, but development of platform standard will mitigate these risks. Questions?

More Related