1 / 44

April, 2014

2014 Fall Review. April, 2014. FLOOR CARE APPLIANCES – Consumer Panel. Total U.S. Floor Care annual sales $4.5B, +4%. Estimated Total U.S. Market Category Trends – 12 Months Ending 12/31/13. Source: NPD Consumer Panel Data - 12 Months Ending 12/31/13.

olaf
Télécharger la présentation

April, 2014

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. 2014 Fall Review April, 2014

  2. FLOOR CARE APPLIANCES – Consumer Panel Total U.S. Floor Care annual sales $4.5B, +4% • Estimated Total U.S. Market Category Trends – 12 Months Ending 12/31/13 Source: NPD Consumer Panel Data - 12 Months Ending 12/31/13 *BISSELL Confidential.  All decisions regarding pricing, shelving, distribution and merchandising are at the sole discretion of the retailer.

  3. Trends Across the Categories

  4. Design Aesthetics as a Point of difference • Refined attention to detail to highlight key benefits

  5. Cleanview® Refresh Launch Fall 2014 For A Deep Clean in Every Pass • The new lightweight CleanView has powerful suction and innovative brush design that cleans on the initial pass. • New Positioning and Claims • New Claims with Unique Brush roll • 2. Updated Design Elements • Re-designed Foot to Highlight Agitation • Re-designed Tank area for more powerful look and more ease of use • 3. New Vibrant Colors Colors are not final and subject to change. 24

  6. NEW Fall, 2014 Triple Action™ Brush Roll “Loosens, Lifts & Removes” Multiple bristles and rows for a deep clean on multiple surfaces Long, soft silk-like bristles remove fine debris from hard surfaces and reach deep into carpet to remove embedded dirt and hair 2 rows of short, stiff bristles, loosen and lift embedded dirt and hair from carpets

  7. Available: August, 2014 • PowerGlide® Pet • Lightweight design with Superior Performance • 2014 Promotion Plan • November ‘14 @ $129 • December ‘14 @ $129

  8. PowerGlide LiftOff • Consumer Research: • Validation Cleaner: This consumer is highly engaged in the category and wants a clean that allows her home to feel welcoming. While she prefers trusted and quality brands, she is willing to try new products. • Key Features: • No Loss of Suction and Sealed System • 1-stepremovable pod for port.cleaning • Adjustable handle for easy use & storage • Lightweight: 16lbs • Swivel Steering for Maneuverability • Long stretch hose • 12” inch foot for stability • Large capacity dirt cup • 27 ft cord • Pet TurboEraser® Tool • Crevice Tool • She wants: • A lightweight vacuum • Doesn’t want to sacrifice power • But also wants portable cleaning that’s easy to use • Help with cleaning more than just floors – biggest pain point is stairs • 2014 Promotion Plan • September “14 @ $149 • October ‘14 @ $149 • November ‘14 @ $149 • December ‘14 @ $149

  9. C4 Cyclonic® • 1-Click Tools Available: September 2014 42

  10. Hard Floor Expert Deluxe • Portable Size & Powerful Suction

  11. Portable size makes for quick cleaning on carpets and hard floors. With premium features like a cord rewind and manual suction control this vacuum is a great addition to any home. • Consumer Benefits: • Bagless canister for easy emptying and no bags to buy – ever! • Works well on carpet and hard surfaces • Small and compact for easy cleaning on the go • Air flow regulator for those cleaning surfaces where less power is needed, such as drapes • No more messy cord- cord rewind • Additional Features: • Three-Stage Filtration • Straight Suction Floor Tool • Auto Cord Rewind – 15' cord • Combination Crevice Tool/Dusting Brush • Other Specifications: • Tank Capacity: 2 L • Weight: 8 lbs • Cord Length: 15 ft (cord rewind) Model: 6489 Warranty: 1-Year Ltd. Retail Price: $49.99 Availability: Now 4.0 stars out of 5.0 on amazon.com – October 24, 2013 with 523 reviews Confidential Zing® Bagless Canister Cleaning on the go!

  12. AeroSwift® Compact • “Clean More Spaces and Places with over 30ft cleaning reach”

  13. Re- Introducing PowerGlide LiftOff • Consumer Research: • Validation Cleaner: This consumer is highly engaged in the category and wants a clean that allows her home to feel welcoming. While she prefers trusted and quality brands, she is willing to try new products. • Key Features: • No Loss of Suction and Sealed System • One-step removable pod for portable cleaning • Long Stretch Hose • Lightweight: 16lbs • Swivel Steering for Maneuverability • Adjustable handle for easy use and storage • 12” inch foot for stability • Large capacity dirt cup • 27ft cord • Pet TurboEraser® Tool • Crevice Tool • She wants: • A lightweight vacuum • Doesn’t want to sacrifice power • But also wants portable cleaning that’s easy to use • Help with cleaning more than just floors – biggest pain point is stairs Available: Now Suggested Retail: $179.99 Color: Silver B123/Purple Passion Model Number: 2763 UPC/GTIN: 0 11120 16528 9

  14. BRING FRESHNESS TO MOST MAJOR BRANDS AVAILABLE FOR BISSELL®, DIRT DEVIL®, EUREKA®, AND HOOVER® • VACUUM BAGS • Premium allergen filtration bags effectively trap household fibers, grass and ragweed pollens, dust-mite debris, and pet dander. VACUUM FILTERS High-efficiency filter media reduces common household allergens like tree, grass, and ragweed pollens.

  15. Introducing… SymphonyTM A Cleaning Revolution

  16. Vacuum and steam at the Same Time! Offer Details: MSRP: $199.99 Invoice: $140 Retail Margin: 30% Product Info: 2Y Limited Warranty Model: 11326 GTIN: TBD Available: 1-Aug ‘14 • SYMPHONYVACUUM AND STEAM MOP Key Consumer Benefits • Cut cleaning time in half by vacuuming and steaming at the same time • Powerful cyclonic action vacuum for dry debris pick up • Steam eliminates 99.9% of germs and bacteria and tackles tough, sticky messes Innovative Features • Easy touch digital controls with the option to only vacuum, only steam (on a low or high setting) or vacuum and steam at the same time- no compromise! • Dry tank technology keeps the dry debris in the dirt cup dry • Removable mop pad tray makes it easy to: • Vacuum area rugs or low pile carpet • Easily remove the washable, reusable mop pad • Handle with 5 settings for height adjustment and for easy storage • Edge bristles to sweep debris away from edges • Easy fill water tank • http://www.bissellclean.com/ Comes with 4 mop pads:

  17. “Huge time saver” 4.8 Stars on bissell.com 50 Reviews “Symphony rocks!” “Bissell's Symphony is the best cleaning product I've used to date. I've been using my Symphony for two months and since its arrival in my home, there are four other products that can no longer be found.. A broom, a dustpan, a mop and floor cleaner chemicals. Good riddance! “ bissell.com 1/27/14 “As my daughter says, it is "AWESOME"! We let our daughter use it and she said that her floors are the cleanest they have been in 6 years. Since she works full time, and has a 2 year old, time is precious. Our son-in-law even asked her what she had done to the floor. My wife had quit using a different brand of steam cleaner because all it was doing was steaming the dirt to the floors. Now, everything is clean, even the wood floor. Our daughter is saving her money to buy one herself.” bissell.com 2/18/2014 • What She’s Saying About Symphony: “Best hard floor cleaner I’ve ever used”

  18. POWERFRESH • Improves 3 things for the category and BISSELL steam • Updated Design • More modern, sleek, lightweight • Cleans Dried on Sticky Messes • Easy Scrubber Feature • Scent Release • Spring Breeze Fragrance Discs Additional Features • Digital Steam Control (low, medium, high) • Removable Water Tank for easy fill • Improved Pad Design for Exceptional Edge & Corner Cleaning • 23’ Power Cord • Microban Mop Pads • Pet positioned unit coming in fall • Different color and scent discs • Product information: • Weight: 6 lbs • SKU: 1940 • Color: White & Fablue-S • Pads: 2 packed in • Scent Discs: 2 packed in • Warranty: 2 Year • MSRP: $89.99 • Available: NOW Fragrance Discs Easy Scrubber

  19. 4.8 Stars across all dotcoms 1400 Reviews • The “Power” in PowerFresh • PowerFresh sales have steadily increased over the past 6 months • Growth is primarily attributed to two factors: • #1 Steam advertising started in June • #2 Strong reviews: 4.8 stars Meijer POS

  20. Steam Shot • Product information: • Weight: 3 lbs • GTIN: 0 11120 00768 8 • Color: Pearl Wasabi • 1 Year Warranty • SKU: 39N71 • MSRP: $39.99 • Consumer Benefits: • Steam on Demand trigger • Powerful, high pressure steam cuts through any mess attacking invisible germs and bacteria • Versatile & Easy to Use • Long Power Cord • Lightweight and Portable • Earth Friendly, 100% Chemical-free • Tools Included: • Extension Hose • Window Squeegee • Fabric Steamer Tool & Cloth • Grout Brush • Flat Scraping Tool • 3 Detail Brushes • Angle Concentrator • Measuring Cup

  21. FEATHERWEIGHT Consumer Benefits: • Versatile 3-in-1 stick vacuum for quick cleaning throughout your home • Multipurpose: clean your bare floors, carpet, upholstery, draperies, and more • Lightweight: grab it and go for easy pick-ups of everyday messes • Warranty: 1 yr • MAP: $19.99 • BTS Promo: $17.99 Additional Features • Ergonomically Designed Handle • Easy-Release Dirt Cup Latch • Removable Crevice Tool • 9.5 Inch Foot • 16 Foot Power Cord • Weight: 3 lbs. Product information: Weight: 5 lbs. GTIN: 0 11120 01524 5 Color: Blue Warranty: 1 year SKU: 3106L MSRP: $24.99

  22. Consumer Benefits: Cordless, 2 in 1 stick vacuum for cleaning hard floor and area rugs 2 way folding handle - folds to easily reach under furniture and for convenient storage Pet Hair nozzle on hand vac and felt strip on foot aid in pet hair clean up Lightweight and compact design Additional Features: - Cyclonic Action - On/off switch for Powerbrush - 10.8V NiMh battery - Run time 12-13 minutes - Hand Vac includes integrated crevice tool Lift-Off® Floors & More PET • Product information: • Weight: 7 lbs. • GTIN: 0 11120 05298 5 • Color: Refined Bronze • Warranty: 1 year • SKU: 53Y81 • MSRP: $69.99

  23. Category Growth & Opportunity • The Future is Cordless • Category growth primarily driven by cordless stick vacs while corded sticks are growing at slower rate. *Source: NPD POS Data

  24. 4 Platforms in the Stick Vac Series ENHANCED RUN TIME, EXTRA TOOLS/BRUSHES & DESIGN ELEMENTS

  25. NEW Offer Details: MSRP: $89.99 Invoice: $63.00 Retail Margin: 30% Product Info: 1Y Limited Warranty Model: 1313 series GTIN: TBD Available: 1-Aug ‘14 clean The perfect tool to your house! • BOLT™ Key Consumer Benefits • 12.0v NiMH battery delivers up to 15 minutes run time • 2-Way Folding Handle and 180 degree swivel maximize maneuverability • Includes Crevice Tool w/ Dusting Brush • Edge bristles to sweep debris away from edges and corners • Quick-Charge in less than 8hrs (no Charging Base required) Right to Win • Clean anywhere versatility • Elevated design, eye-catching color, and ergonomics Strategy • Optimize shelf presence w/ POP to highlight the innovation • Optimize digital presence (bloggers, user reviews). 15 MIN CORDLESS POWER

  26. NEW • Bolt™ CORDLESS 2-IN-1 STICK VACUUM Extended Run Time – 24% more up to 15 minutes (with brush roll on) Quicker Recharge – recharge from zero in only 8 hours Elevated Design Aesthetic Enhanced 2-Way Folding Handle Design Charge Indicator Light (red/green) Improved Separation System Improved Maneuverability – 180 degree swivel – Lower Profile Foot Crevice Tool w/ Dusting Brush Lift-Off® Floors & More Bolt™

  27. NEW clean pet messes with ease! Offer Details: MSRP: $119.99 Invoice: $84.00 Retail Margin: 30% Product Info: 1Y Limited Warranty Model: 1315 series GTIN: TBD Available: 1-Aug ‘14 • BOLT™ PET XRT CORDLESS 2-IN-1 STICK VACUUM Key Consumer Benefits • 14.4v NiMH battery delivers up to 20 minutes of run time • Pet brush roll and nozzle make pet clean up fast & easy • 2-Way Folding Handle and 180 degree swivel maximize clean anywhere maneuverability • Edge bristles to sweep debris away from edges and corners • Quick-Charge in less than 8hrs Right to Win • Spec’ed to win with innovative features and extended run time • Elevated design, eye-catching color, and ergonomics Strategy • Optimize shelf presence w/ POP to highlight the innovation • Optimize digital presence (bloggers, user reviews) 20 MIN CORDLESS POWER

  28. Innovation & Pet Differentiation @ $119.99

  29. Suction Does Not Fade • Lighter/ More Compact • i.e. A Nickel Metal Hydride battery that offers 1.2 volts of energy has the same weight and size of a Lithium Ion battery with an energy output of 3.7 volts • Long Storage Life • NiMH batteries can lose 1-5% of their store powered each day. Li-Ion batteries tend to retain their energy even after months of storage. • Low Maintenance/No Battery “Memory” • Why choose Lithium Ion?

  30. NEW clean YOUR ENTIRE HOME FROM TOP TO BOTTOM & EDGE TO EDGE Offer Details: MSRP: $179.99 Invoice: $126.00 Retail Margin: 30% Product Info: 2yr Limited Warranty Model: 1312 series GTIN: TBD Available: 1-Aug ‘14 Key Consumer Benefits • EdgeREACH™ technology delivers superior edge cleaning on demand. • 18.0V Li-Ion battery provides up to 30 minutes of run time. • 2-Way Folding Handle & 180 degree swivel to maximize maneuverability • Quick-Charge Docking Station – fully re-charge in less than 4 hours • Accessory kit includes crevice tool w/dusting brush & 6” wide tool Right to Win • Spec’ed to win with superior performance, and distinguished design with painted color and chrome trim. • Addresses a critical consumer pain point (edges) w/ innovation • #1 choice in qualitative shelf set Strategy • Optimize shelf presence w/ POP to highlight the innovation • Optimize digital presence (bloggers, user reviews) • BOLT™ION CORDLESS 2-IN-1 STICK VACUUM 30 MIN CORDLESS POWER

  31. NEW clean YOUR ENTIRE HOME ON ONE CHARGE Offer Details: MSRP: $229.99 Invoice: $161.00 Retail Margin: 30% Product Info: 2yr Limited Warranty Model: 1312 series GTIN: TBD Available: 1-Aug ‘14 WITH EXCLUSIVE edgeREACH™TECHNOLOGY • BOLT™ ION XRTCORDLESS 2-IN-1 STICK VACUUM Key Consumer Benefits • EdgeREACH™ technology delivers superior edge cleaning on demand • 25.2V Li-Ion battery provides up to 30 minutes of run time. • 2-Way Folding Handle & 180 degree swivel to maximize maneuverability • Quick-Charge Docking Station – fully re-charge in less than 4 hours • Accessory kit includes crevice tool w/dusting brush & 6” wide tool Right to Win • Spec’d to win with superior performance, and distinguished design with painted color and chrome trim. • Addresses a critical consumer pain point (edges) w/ innovation Strategy • Optimize shelf presence w/ POP to highlight the innovation • Optimize digital presence (bloggers, user reviews) 40 MIN CORDLESS POWER 2x Run Time vs. Dyson DC44

  32. Technology and versatility at any price point!

  33. BOLT ™ PETCORDLESS HAND VAC Offer Details: MSRP: $69.99 Invoice: $49.00 Retail Margin: 30% Product Info: 1Y Limited Warranty Model: 1316 series GTIN: TBD Available: 1-Aug ‘14 charge through PET HAIR Key Consumer Benefits • 14.4v NiMH battery – up to 20 minutes power • Accessory Kit includes: Rubberized Pet Nozzle perfect for pet hair pick-up and Crevice Tool w/ Dusting Brush • Recharge in less than 4 hours for little downtime Right to Win • Pet hair and the need to constantly clean it is a key pain point for consumers • Elevated design, eye-catching color, and ergonomics mean the Bolt Pet can be left out for easy access • 30 min run time provides plenty of cleaning power Crevice Tool + Dusting Brush Specialized Pet Hair Nozzle

  34. BOLT ™ ION REACHCORDLESS HAND VAC Featuring the new Hi-Lo REACH Tool Offer Details: MSRP: $109.99 Invoice: $77.00 Retail Margin: 30% Product Info: 2Y Limited Warranty Model: 1318 series GTIN: TBD Available: 1-Aug ‘14 clean from TOP to BOTTOM Key Consumer Benefits • 18.0 volt lithium ion battery – runs up to 30 minutes • Crevice Tool with Dusting Brush, 6” Wide Stair Tool, and new Hi-Lo Reach Tool • Recharge in less than 4 hours Right to Win • She uses a hand vac as a lightweight and convenient tool for detailed work. Tools with a purpose help make the job easier. • She uses it frequently. Elevated design, eye-catching color, and ergonomics make so much more sense than utilitarian design. Accessory Tools stack to work in tandem or separately

  35. Available: August 1st, 2014 Consumer Benefits • 120 minutes run time • Fast Charger – 3 hour recharge time • 7.4 volt lithium ion battery • Suitable for carpet and hard floor • Powered edge cleaning brush • Low profile to reach under furniture • Small size & light weight, 3lbs • Germ Guard - antibacterial silver-ion additive on all touch points. Kills 99.9% of bacteria including MRSA, Salmonella, Listeria and E-Coli. • BISSELL Lithium Ion Rechargeable Sweeper • MSRP: $79.99

  36. Bissell® Pet Hair Eraser jr. Sweeper • Cordless Rechargeable Sweeper – Easy Sweep Pet Consumer Benefits: • Powerful soft rubber paddle removes pet hair and debris from bare floor and low pile carpet. • One Touch Bottom Empty Dirt Container keeps your hands clean • Lightweight and swiveling handle • Up to 45 Minutes of Cleaning Time* • Quiet and easy to use. Great for that “in-between cleaning” Available: August 1st, 2014 MSRP: $29.99

  37. * August running change Bolder color for greater shelf impact • Updates to SpotClean Changing name to SpotClean PRO-Heat Current SpotClean 5207 NEW SpotCleanPROHeat 5207U

  38. * April running change Brighter color for greater shelf impact • DeepClean Premier Updates Changing to PRO-Heat 2X Premier name Window allows for easy view of hose & tool Dynamic POP with Heatwave callout Black Metallic Crown represents power Current Deep Clean Premier #47A2 New Proheat 2X Premier #47A23

  39. $99.99 SpotClean ProHeat Permanently remove spots and stains wherever you find them – even the ones that have been around awhile. With a portable size and slim design, the BISSELL SpotClean® uses water, formula and powerful suction to clean carpets, rugs, stairs, upholstery, auto interiors and more. • Special Features: • 3” Tough Stain Tool is perfect for spot-cleaning stairs, upholstery and hard-to-reach places • New & Improved! Deep Stain Tool removes embedded dirt and stains from the bottom-up • Heatwave Technology® maintains consistent water temperature throughout the cleaning process • Slim design for easy storage • Removable tanks for easy filling & emptying • Included Formula: • Trial-Size Bottle Spot & Stain Formula (8-oz) • Trial Size OxyGen Boost Formula (16-oz) Model: 5207U Name: SpotClean ProHeat Retail Price: $99.99 Transition Date: August 2014 • 2014 Promotion Plan • September ‘14 @ $89 • November ‘14 @ $89

  40. SpotLifter 2X Essential Spills, spots and stains are part of everyday life. But they don’t have to last forever, thanks to the BISSELL SpotLifter 2X Essential. This lightweight, handheld deep cleaner uses water, Febreze Spot & Stain formula, and powerful suction to clean carpets, rugs, upholstery, auto interiors and more. • Special Features: • Compact, cordless design makes it easy to tackle tough stains anywhere, anytime • Rechargeable, 9.6-volt battery offers up to 15 minutes of run time • Tough stain brush helps loosen dirt and stains • Removable water tanks are easy to fill and empty • Stores ready-to-use • 1-Year Limited Warranty • Included Formula: • Trial-Size Bottle of Febreze Spot & Stain Formula Model: 1719-T Name: SpotLifter 2X Essential Retail Price: $49.99 Available: September 2014

  41. Sweepers Are Our Heritage

  42. BISSELL Black Friday & Cyber Monday Specials • $99 SpotBot Pet • (Reg.$149.99) Model: 33N8 Name: SpotBot Pet Retail Price: $99 Retail Margin: 10 pts Available: November 2014 • The SpotBot Pet is a hands-free, portable carpet cleaner that permanently removes pet stains and odors with the press of a button. The unit’s handheld cleaning mode is also useful for removing fresh and set-in stains from couches, chairs, stairs and other hard-to-reach places. • Special Features: • Two preset cleaning cycles for automatic carpet stain removal • Deep Reach technology removes stains from the bottom-up • 3” Tough Stain Tool is perfect for cleaning stairs and upholstery • Permanently removes pet stains and up to 99% of odor-causing bacteria* • 2-Year Limited Warranty • Included Formulas: • Pet Stain & Odor Formula (8 oz trial size) • OxyGen Boost (16 oz trial size) • *When used with BISSELL Pet Stain & Odor Formula and Water

  43. BISSELL Cyber Monday Special • $199 DeepClean Lift-Off • (Reg.$259.99) Model: 66E1 Name: DeepClean Lift-off Retail Price: $199 Retail Margin: 10 pts Available: November 2014 • With 2 machines in 1, you get an upright deep cleaner for entire rooms and a removable spot cleaner for stairs, upholstery, auto interiors, and other hard-to-reach areas. • Special Features: • 12 rows of cleaning, dual DirtLifter® Power Brushes • Heatwave Technology™ helps maintain constant water temperature throughout the cleaning process • Ready-to-use hose, tough stain tool, and crevice tool • 3-year limited warranty; • 3” Tough Stain Tool • Flat fill tanks for easy filling

More Related